Global Digital Programs Manager

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November 25

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TIDB

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Todas Imobiliárias do Brasil - Não importa o tamanho ou a cidade, vamos aumentar a sua taxa de visitação.

51 - 200 employees

Founded 2017

📋 Description

• Partner with Social Media Marketing Manager to scale organic social media globally. • Strategize / Drive platform/channel mix by region (LinkedIn, Twitter/X, YouTube, Reddit, etc.). • Help localize messaging frameworks and identify regionally relevant content angles. • Track and optimize organic social performance by region; identify opportunities for growth. • Coordinate campaign asset production across teams (paid, social, content, field) to ensure readiness for launch. • Manage localization and regional customization of messaging, CTAs, and creative for ads and digital campaigns, especially in non-English speaking countries. • Collaborate with regional marketing to align campaign execution with local sales priorities. • Own the development and execution of global email nurture programs across the funnel (MQL to SQL). • Collaborate with Content, Growth, and Product Marketing to integrate messaging into nurture tracks. • Optimize nurture flows through testing, segmentation, and performance analysis. • Lead planning and execution of global webinars in partnership with content, product, and field teams. • Coordinate webinar promotion plans with Social and Paid owners. • Manage webinar reporting and post-event nurture coordination. • Partner with Social Media Manager and Performance Marketing Manager to improve campaign launch workflows. • Recommend improvements to content, format, and execution based on performance trends. • Partner with marketing ops to ensure data integrity and reporting accuracy. • Develop repeatable templates, QA checklists, UTM standards, and asset libraries to support scalable campaign execution.

🎯 Requirements

• 5-7 years of experience in social media strategy & execution, digital marketing, demand generation, and/or campaign operations. • Global experience working across teams and time zones, ideally with a localization track record in the tech sector and/or infrastructure products. • Strong project management skills with experience running email nurtures, webinars, or multi-channel campaigns. • Familiarity with HubSpot (or equivalent), social media platforms, webinar platforms, and paid media coordination. • Strong communicator and collaborator with attention to detail and campaign process. • Experience supporting international/regional marketing campaigns (NA, EMEA, and APAC). • Working knowledge of paid media creative workflows or localization processes. • Exposure to ABM, PLG, or product-led nurture campaigns.

🏖️ Benefits

• health insurance • flexible vacation time • paid holidays • parental leave