Director, Digital Experience – Conversion

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $180k - $190k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

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TOMS

WebsiteLinkedInAll Job Openings

201 - 500 employees

💰 $300k Seed Round on 2006-04

TOMS is in business to improve lives. This mission has been at the heart of who we are since our start in 2006. Merging profit and purpose, we reimagined a new way of doing business. As the pioneers of the One for One giving model, we’ve evolved our strategy to now give 1/3 of our profits to help support organisations making meaningful mental health strides in their communities.Simply put, we wear our impact. From our iconic Alpargatas and espadrilles to boots, sandals, and apparel, we offer stylish, comfortable, versatile ways to quite literally Wear Good.As a Certified B Corp™, we are proud to meet its standards of transparency, accountability, and social / environmental performance.Together with your support and our impact partners, we have positively impacted over 105 million lives. But we’re just getting started. There is more good to do. There is more good to give. There is more good to be a part of. And it starts with you. With each pair of TOMS that you buy, you help spread good further and faster.Wear TOMS. Wear Good.www.toms.com/jobs

📋 Description

• Own and drive the end-to-end user experience strategy across TOMS’ digital platforms, focusing on customer journey quality, conversion rate, usability, and engagement across key touchpoints • Lead UX design and execution for eCommerce experiences, including navigation, product discovery, PDP, cart, checkout, and other high-value customer interactions. • Own conversion rate and digital funnel performance across key eCommerce journeys, leveraging data, testing, and insights to continuously improve outcomes. • Partner with business stakeholders to translate requirements into intuitive, scalable, and high-performing user experiences that balance brand, functionality, and speed. • Drive continuous optimization through testing, analytics, and user insights, improving conversion, engagement, and overall digital performance. • Establish and maintain UX standards, design systems, interaction patterns, and best practices to ensure consistency, accessibility, and quality across all digital experiences • Build and evolve UX capabilities, processes, and working norms, operating with a hands-on, problem-solving mindset in a lean environment to support execution and ensure high-quality outcomes.

🎯 Requirements

• 8+ years of experience in UX, product design, digital experience, or related disciplines. • Proven experience leading UX strategy and design execution across eCommerce or customer-facing digital platforms. • Experience with UX design leadership, digital customer journey design, and usability optimization • eCommerce experience design and conversion optimization • Solid understanding of design systems, interaction standards, and accessibility best practices • Testing, analytics, and user-insight-driven optimization • Cross-functional collaboration with Engineering, Marketing, and business stakeholders • Ability to lead through influence and elevate quality across the organization • Strong portfolio demonstrating ownership of customer journey, conversion-focused experiences, usability improvements, and digital design systems. • Experience partnering closely with Engineering, Product, Marketing, and business stakeholders to bring digital experiences from concept through launch. • Demonstrated ability to use analytics, testing, and user insights to improve customer experience and business outcomes. • Experience with Shopify or similar eCommerce platforms. • Retail, consumer, fashion, or direct-to-consumer brand experience is preferred. • Experience with A/B testing, CRO, design systems, and user research methodologies is preferred. • Bachelor’s degree in Design, Human-Computer Interaction, UX, Psychology, Marketing, or related field, or equivalent practical experience is preferred.

🏖️ Benefits

• Medical, dental, and vision insurance; 401K with company matching • A generous PTO policy plus 12 paid annual holidays and one floating holiday • 4 free pairs of shoes per year (yes, free!) • Employee Discount on all of our products, plus discounts on partnering businesses • Wellness Program including resources for your mental health, physical well-being, personal finance, nutrition, etc. • DEI educational opportunities, including company-wide days of learning • Opportunities to volunteer with Giving Partners and Community Organizations • A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear