TopDog Law
B2C • Marketplace
TopDog Law is a national marketing network and personal injury law firm brand that connects injured individuals with local counsel across the United States. The organization (including Helm Law Group, LLC) focuses on accident and injury cases — car and truck accidents, medical malpractice, birth injuries, nursing home abuse, sexual abuse, slip-and-fall, workers' compensation, and wrongful death — offering free case reviews and contingency-fee representation. TopDog Law operates a network of partner firms licensed in different states, maintains multiple offices nationwide, and emphasizes client communication, advertising-driven outreach, and connecting clients to local licensed attorneys.
Director of Web Development
Job not on LinkedIn
November 4
TopDog Law
B2C • Marketplace
TopDog Law is a national marketing network and personal injury law firm brand that connects injured individuals with local counsel across the United States. The organization (including Helm Law Group, LLC) focuses on accident and injury cases — car and truck accidents, medical malpractice, birth injuries, nursing home abuse, sexual abuse, slip-and-fall, workers' compensation, and wrongful death — offering free case reviews and contingency-fee representation. TopDog Law operates a network of partner firms licensed in different states, maintains multiple offices nationwide, and emphasizes client communication, advertising-driven outreach, and connecting clients to local licensed attorneys.
📋 Description
• Own architecture and delivery of all websites, microsites, and landing pages (WordPress, PHP, JavaScript frameworks) • Lead performance optimization: Core Web Vitals, CDN, caching, image pipelines, code splitting, and SEO best practices • Maintain and extend the WordPress stack: Custom theme and plugin development in PHP. ACF, Gutenberg, and WordPress REST/GraphQL API integrations • Security hardening, database optimization, version control • Plan and execute the headless migration: WordPress (content layer) → Next.js (frontend) on Vercel • On-Demand ISR / Revalidation for instant publishing • Build interactive experiences: Case-evaluation calculators (React + Edge Functions) • Online retainer signing (DocuSign / Dropbox Sign integrations) • Integrate with marketing and data systems: Salesforce, Ringba, Unbounce, BigQuery • Track and route leads through API and webhook automation • Establish development standards: Code reviews, CI/CD pipelines, staging environments, QA processes. • Documentation and version control via GitHub • Collaborate with Creative, SEO, and Decision Science teams to ship high-impact pages quickly without compromising performance.
🎯 Requirements
• 7+ years in web development • 3+ years leading or managing dev teams • Deep expertise in WordPress and PHP, including custom plugin/theme work, REST APIs, performance tuning, and security • Strong proficiency in modern JavaScript (React/Next.js) • Familiarity with headless CMS workflows (WordPress API, Sanity, Strapi, or similar) • Experience deploying and optimizing sites on Vercel, AWS, or Cloudflare • Proven success improving Core Web Vitals and SEO outcomes • Strong understanding of CDNs, caching layers, build pipelines, and automated testing • Comfort working with marketing tech stacks (GTM, GA4, Salesforce, HubSpot, Unbounce, etc.) • Ability to balance developer velocity with marketing agility.
🏖️ Benefits
• Health insurance • Paid time off • Professional development opportunities • Flexible work hours
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