Director, Global E-Commerce, Lifecycle Marketing

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November 24

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Topicals

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Beauty • B2C

Topicals is a rapidly growing skincare brand known for its dermatologist-backed skin solutions that cater to a wide range of skin tones and types. The company specializes in products that target dark spots, discoloration, and skin conditions like eczema, offering items such as cleansing bars, exfoliating serums, and moisturizing balms. Emphasizing clinically effective formulas, Topicals is committed to inclusivity and the intersection of skincare and mental health, having donated over $100K to mental health organizations. As Sephora's fastest-growing skincare brand, it focuses on making the most of one's natural skin, respecting diverse skin types and challenging societal standards.

2 - 10 employees

Founded 2020

💄 Beauty

👥 B2C

📋 Description

• Own and optimize the Global DTC website experience and TikTok Shop including merchandising, navigation, product pages, and landing pages. • Manage global expansion and storefront strategy. • Own DTC promotional calendar and sales performance, executing in partnership with creative, brand, and product teams to launch seasonal campaigns, promotions, and new products. • Manage the e-commerce calendar (homepage, collections, product features, bundling, merchandising). • Analyze site performance, funnel metrics, and CRO initiatives; partner with design/dev on testing and enhancements. • Oversee onsite search, product recommendations, and merchandising tools to maximize conversion and AOV. • Work cross-functionally with brand marketing, creative, and copy to develop an integrated digital campaign calendar across email, SMS, and site to support launches, promotions, and always-on growth. • Own retention and lifecycle strategy via segmentation, subscription, loyalty, and automations to improve repeat purchase rate and LTV. • Manage and mentor a small team across e-commerce management and lifecycle/retention. • Serve as the connective tissue between brand, growth, creative, and operations to deliver best-in-class digital execution. • Stay ahead of trends in digital marketing, e-commerce tools, and consumer shopping behaviors.

🎯 Requirements

• 7+ years of experience in e-commerce and digital marketing for consumer brands (beauty, skincare, or lifestyle a plus). • Track record of driving measurable growth in DTC revenue, conversion, and retention • Hands-on experience with Shopify (or similar CMS), Google Analytics, Klaviyo, and SMS platforms like Postscript and Attentive. • Strong analytical mindset; fluent in data, testing, and performance reporting. • Excellent project management skills; comfortable juggling multiple launches and campaigns. • Strong collaboration skills and ability to work cross-functionally in a fast-paced environment.

🏖️ Benefits

• Topicals, an equal opportunity employer, is committed to equal opportunity for all employees and applicants. • The Company also makes reasonable accommodations for qualified applicants with disabilities in accordance with all legal requirements. • Any applicant who requires assistance with the application or resulting process should contact People & Culture (hr@mytopicals.com) to request that accommodation.