Product Marketing Manager

September 17

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TRACTIAN

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Enterprise • Industrial • Energy

TRACTIAN is a company specializing in Asset Performance Management, providing industry-leading solutions to ensure zero downtime for manufacturing plants. With products like Smart Trac Condition Monitoring & Auto Diagnosis and TracOS™ Maintenance Management Software, TRACTIAN enables plant managers to predict failures, avoid downtime, and manage assets efficiently. Their solutions also focus on energy efficiency, transforming energy consumption data into profit. TRACTIAN collaborates with industries such as automotive, mining, oil and gas, and pharmaceuticals, offering advanced insights and AI-powered diagnostics to enhance machine reliability and operational efficiency.

51 - 200 employees

🏢 Enterprise

⚡ Energy

📋 Description

• Analyze product usage data (PostHog, Amplitude, Heap, etc.) to identify friction points, adoption drivers, and opportunities for deeper engagement. • Evaluate the success of product launches, highlighting where adoption or sales fell short and proposing next steps. • Run customer research initiatives (interviews, surveys, journey mapping) to validate assumptions and uncover adoption barriers. • Partner with Product, Engineering, and Customer Success to translate behavioral data and customer feedback into adoption strategies and product improvements. • Build scalable adoption frameworks (in-app guidance, lifecycle campaigns, knowledge base content) that reduce reliance on 1:1 interventions. • Create data-backed enablement materials for Sales and CS, ensuring they can guide customers effectively through onboarding and expansion. • Ensure that customer insights inform both the product roadmap and go-to-market communication.

🎯 Requirements

• Strong analytical background with proven experience using product analytics tools (PostHog, Amplitude, Heap, Mixpanel). • Experience in B2B SaaS, ideally in roles focused on product adoption, growth, or customer lifecycle. • Demonstrated ability to design and execute customer research initiatives. • Proven skills in synthesizing complex datasets into clear, actionable insights. • Ability to scale adoption and education initiatives with automation and content. • Cross-functional collaborator, comfortable working with Product, Engineering, Marketing, and CS teams.

🏖️ Benefits

• Competitive Salary • Premium Medical, Dental, and Vision Coverage • Paid Time Off (PTO): 15 Days • 401(k) Retirement Plan • Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach. • Gympass Membership - Access a wide range of gyms and training programs. • Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities. • Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.