Marketing Lead

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TradeLink

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Transport • Enterprise • SaaS

TradeLink is a digital logistics partner that optimizes end-to-end supply chain processes. The platform offers solutions such as window management, dock and yard management, and load carrier management, enhancing collaboration with internal departments and external partners. TradeLink simplifies logistics through automation, reducing manual processes and improving operational efficiency.

51 - 200 employees

🚗 Transport

🏢 Enterprise

☁️ SaaS

💰 Series A on 2022-06

📋 Description

• You are responsible for TradeLink's overall market positioning. • You will work closely with the CEO, Product Strategy and Sales to launch and position new product modules, features and use cases — and to create the next growth curve from these efforts. • You will build the marketing function to operate strategically, data-driven and market-led — not as a content or campaign factory.

🎯 Requirements

• Excellent ability to translate product logic into clear market positioning. • Strong expertise in PR, events and social thought leadership. • Strategic demand understanding (Search, Social, LLM — conceptual). • Senior-level communicator, curious and comfortable with ambiguity. • 6+ years in PMM, Brand/Comms or GTM (ideally B2B SaaS). • Proven track record in positioning, messaging and product marketing. • Experience working closely with Sales and Product. • Ability to craft narratives and embed them across the organization.

🏖️ Benefits

• Strong founders, a clear North Star and convincing customer successes. • Real, complex problems in a large industry, where we have working products as the solution. • A product that is alive — we develop quickly and boldly. • A team that prioritizes impact, clarity and ownership. • A role with direct influence on positioning, product, growth and brand as part of an experienced management team.