CRM Manager

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Traffic Label Limited

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2006

🤝 B2B

📱 Media

B2B • Media

Traffic Label Limited is a digital marketing agency that delivers performance-driven digital strategy and creative services for brands, specializing in SEO, affiliate marketing, and conversion-focused campaigns. Founded in 2006, the company combines marketers, developers, and creatives to serve hundreds of global clients with a focus on measurable results, collaboration, and continuous learning. They operate with a distributed team across multiple locations, hire for a range of marketing and product roles, and emphasize a culture of trust, curiosity, and growth.

📋 Description

• Develop and implement retention strategies to maximize customer retention, engagement, and customer lifetime value. • Plan, build, and execute email, SMS, and other CRM campaigns in line with brand and product roadmaps. • Set up, execute, and report on A/B tests across CRM channels to continuously optimize campaign performance. • Build and manage landing pages and on-site campaigns using CMS and landing page builder platforms across desktop and mobile. • Execute promotional campaigns and bonus payouts through our iGaming platform. • Collaborate with Marketing, Brand, Design, Product, and Content teams to ensure CRM initiatives align with overall business objectives. • Monitor customer behaviour, campaign performance, and retention metrics, providing actionable insights and recommendations. • Stay up to date with industry trends and identify opportunities to improve the customer experience. • Write engaging and high-quality copy for emails, SMS, landing pages, and other CRM communications. • Proofread CRM content to ensure accuracy, consistency, and quality. • Conduct research to ensure content remains relevant, engaging, and aligned with market trends. • Manage CRM calendars and support the planning of future CRM strategies. • Ensure timely delivery and flawless execution of all CRM initiatives. • Prepare regular performance reports and present key insights to senior management. • Support additional CRM and retention-related projects as required.

🎯 Requirements

• Previous experience in a CRM, Retention, Lifecycle Marketing, or Email Marketing role. • Experience within the iGaming industry is highly preferred. • Strong understanding of CRM strategy, customer lifecycle management, and retention marketing. • Hands-on experience with CRM platforms and email marketing tools. • Experience setting up and analysing A/B tests. • Strong analytical skills with the ability to interpret data and translate insights into actions. • Excellent written English with strong copywriting and proofreading skills. • Experience working with CMS platforms and landing page builders is an advantage. • Strong organizational and project management skills. • Ability to manage multiple priorities in a fast-paced environment. • Proactive, detail-oriented, and collaborative mindset.

🏖️ Benefits

• Competitive salary of €45,000–€55,000 gross per year (negotiable). • Clear opportunities for career progression within the wider group. • Flexible working hours. • A performance-driven culture built on trust, ownership, and autonomy. • An open and collaborative environment that encourages innovation and experimentation. • Learning & Development allowance (after successful completion of probation). • Regular team events, outings, and company celebrations. • Competitive benefits package, including Perkbox.