Creative Strategist - Acquisition

August 7

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Logo of Trafilea Tech E-commerce Group

Trafilea Tech E-commerce Group

eCommerce • Artificial Intelligence • Marketing

Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.

đź“‹ Description

• Ideate and script video concepts and angles in a clear voice to tell a specific story about a product to a specific audience for video production requests. • Organizing and leading angle planning and meetings with the copywriters. • Deeply analyze , understand and work on each of the winning acquisition products to know what are the best ways to communicate them, benefits, features, structures, etc. • Guide and ensure creative deliveries are optimized for the delivery of the different channels by partnering closely with customer acquisition and creative team members. • Constantly innovate and iterate on existing video concepts to scale what is working and nix what isn't • Work directly with the team of copywriters to develop great pieces of copy for ad texts and video text that directly connect with the concept, strategy, product, and audience. • Creative Problem Solving around the potential challenges campaigns may have in terms of creatives, analyze it deeply, and make proposals to improve its situation. • Understand and follow with the acquisition team the results of the winning products to prioritize properly the main opportunities, challenges, and improvements to sustain their profitability. • Ensure that final outcomes including text, video text, visuals, models, and structures of the ads are aligned and have a perfect storyline that matches our Direct response and performance objectives. • Ensure hitting key deadlines for the launching of angles, new creative assets, and video production requests.

🎯 Requirements

• Extensive track record (+4 years) developing and managing creative campaigns related to digital/e-commerce advertising • Passion to build great concepts, creatives, and campaigns with an elevated aesthetic outcome • Dedicated and strong attention to detail and a passion for storytelling, psychology, and advertising • Curious and engaged, you stay informed on evolving technologies, trends, and platforms to be up to date. • Excellent skills in planning, organizing, coordinating, and prioritizing across cross-functional teams. • You are analytical, with a growth mindset to improve outcomes in every touch point • High sense of urgency and ability to work well in a fast-paced environment • Strong written and verbal communication skills • Experience leading teams, demonstrating the ability to lead and deliver on various projects, perform well under pressure, and excel in providing reliable and clear communications

🏖️ Benefits

• Remote work • 15 working days of paid holidays • Learning subsidy • Great benefits package

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