Growth Marketer - Ad Networks & CRO Focu

August 14

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Trafilea Tech E-commerce Group

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eCommerce • Artificial Intelligence • Marketing

Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.

201 - 500 employees

🛍️ eCommerce

🤖 Artificial Intelligence

📋 Description

• Lead and scale multi-million-dollar campaigns across ad networks and native platforms, managing budget pacing, bid strategies, and funnel flows for maximum ROI. • Performance Experimentation Design and execute controlled experiments to test audiences, placements, bidding logic, prelanders, and offers, applying rapid optimizations based on data. • Conversion Rate Optimization (CRO) Plan, run, and analyze A/B and multivariate tests across product pages, checkout, and upsell flows, optimizing for profit per visitor while balancing ROAS, AOV, and margins. • Data-Driven Creative Strategy Translate performance data and consumer psychology insights into high-converting hooks, angles, and structured creative iterations across all ad formats. • Creative Fatigue Management Proactively monitor creative performance to detect early signs of fatigue and implement timely, tested replacements to sustain growth velocity. • Strategic Analysis & Insights Leverage BI tools, dashboards, and advanced spreadsheet analysis to deliver actionable insights, forecast trends, and inform strategic decision-making. • Market & Competitor Benchmarking Continuously analyze market trends and competitor strategies to generate hypotheses and refine paid media, CRO, and creative approaches. • Cross-Functional Leadership Collaborate with creative, CRO, and product teams to align messaging, testing frameworks, and performance goals, ensuring short-term wins align with long-term brand growth.

🎯 Requirements

• 2+ years managing performance campaigns and developing marketing strategies • Deep understanding of CRO, A/B testing frameworks, and statistical interpretation • Highly analytical and fluent in Excel/Sheets, Looker Studio, or similar analytics tools • Strong grasp of conversion psychology, pricing dynamics, and consumer behavior • Ability to communicate test results, hypotheses, and strategic actions clearly • Passion for data, experimentation, and decision-making under uncertainty • Growth mindset: comfortable failing fast, learning faster • Background in engineering, data science, or economics • Experience ad networks, native ads, or programmatic environments is a plus

🏖️ Benefits

• remote work • 15 working days of paid holidays • Learning subsidy • opportunity to grow and develop both professionally and personally • Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion • Openness to new ideas and initiatives