Trafilea Tech E-commerce Group
eCommerce • Artificial Intelligence • Marketing
Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.
Retention Senior Manager - Beauty Business Unit
April 2
Trafilea Tech E-commerce Group
eCommerce • Artificial Intelligence • Marketing
Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.
đź“‹ Description
• Trafilea is a dynamic and innovative Tech E-commerce Group focused on beauty and intimate apparel. • Develop and execute comprehensive retention strategies tailored to subscription and e-commerce models. • Analyze customer data and market trends to identify retention opportunities. • Leverage customer segmentation to design personalized campaigns and engagement plans. • Manage and optimize loyalty programs tailored to the beauty audience. • Collaborate with cross-functional teams to ensure a cohesive customer journey. • Utilize advanced analytics tools to track and improve retention metrics. • Mentor and guide a team of retention specialists, fostering innovation and collaboration.
🎯 Requirements
• Bachelor's degree in Marketing, Business, Data Science, or related fields; Master’s degree is a plus. • Minimum of 7 years of proven experience in customer retention management , with a strong focus on subscription-based business models and e-commerce. • Demonstrated success in building, optimizing, and scaling subscription programs to drive customer retention, reduce churn, and maximize lifetime value. • Solid expertise in customer segmentation, lifecycle marketing, loyalty programs, and AI-driven personalization , specifically applied to subscription audiences . • Strong analytical skills with the ability to interpret complex customer data, subscription metrics (churn rate, LTV, cohorts), and design data-driven retention strategies. • Advanced proficiency in CRM and marketing platforms such as Klaviyo, Salesforce, Looker, and familiarity with subscription management tools . • Proven leadership experience managing cross-functional teams (marketing, creative, data, product) to deliver high-impact retention and subscription initiatives . • Outstanding project management and organizational skills; able to lead multiple initiatives in a fast-paced, digital-first environment. • Strategic and creative thinker, constantly looking for ways to improve subscription engagement, reduce cancellations, and enhance customer experience. • Deep understanding of beauty industry trends and consumer behavior is a plus, particularly in relation to subscription products and customer loyalty.
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