Trafilea Tech E-commerce Group
eCommerce • Artificial Intelligence • Marketing
Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.
Social Media Creative Strategist, Beauty
September 18
Trafilea Tech E-commerce Group
eCommerce • Artificial Intelligence • Marketing
Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.
📋 Description
• Lead the creation and execution of platform-native strategies to drive brand awareness, performance, and channel differentiation for Trafilea beauty brands • Generate bold, trend-driven content ideas that resonate with platform culture (TikTok, IG, YouTube, etc.) focusing on UGC-style storytelling, virality, and community-building • Own a modular, real-time content calendar adapted to seasonal, cultural, and platform shifts—defining each channel’s voice, role, and publishing rhythm • Track and analyze channel-specific KPIs weekly and monthly and extract actionable insights to optimize performance through testing and iteration • Collaborate with creators and ambassadors and own/grow the Brand Ambassador Program • Lead relaunch and growth of TikTok, YouTube, and Podcast content strategy and build high-impact content pillars and creative formats • Partner with Customer Care team for aligned brand tone and join weekly tactical meetings with Social Media and Brand teams • Proactively monitor trends to keep the brand culturally relevant and top-of-mind
🎯 Requirements
• Bachelor’s degree in Marketing, Business, Communication, or a related field • 5–7 years of experience growing brand presence across social platforms in DTC, E-Commerce, or consumer brand environments • Proven ability to build and execute differentiated strategies across TikTok, Instagram, YouTube, and Podcast, with deep understanding of native formats, tone, and platform dynamics • Hands-on experience launching and scaling UGC campaigns, community pages, creator partnerships, and viral content initiatives • Strong creative instincts and storytelling abilities • Excellent communication skills with a clear, engaging tone adaptable to multiple formats and audiences • Highly analytical and data-driven, using performance insights to optimize creative direction and strategy • Self-starter who owns projects end-to-end and delivers consistently in fast-paced, evolving environments • Collaborative and solutions-oriented, with the ability to thrive in test-and-learn environments and proactively remove blockers • Nice to have: Experience scaling podcast and YouTube content strategies • Nice to have: Familiarity with tools like Asana, Grin, Sprout Social, or similar platforms • Nice to have: Background working with customer care or CRM teams to ensure brand-aligned communication across touchpoints
🏖️ Benefits
• remote work • 15 working days of paid holidays • Learning subsidy • and more
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