Trafilea Tech E-commerce Group
eCommerce • Artificial Intelligence • Marketing
Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.
Social Media Manager - Beauty Brands
Job not on LinkedIn
August 7
Trafilea Tech E-commerce Group
eCommerce • Artificial Intelligence • Marketing
Trafilea Tech E-commerce Group is a next-generation consumer-tech platform and e-commerce group of brands. The company is powered by proprietary technology, world-class marketing, and operational excellence. Trafilea's ecosystem integrates data, technology, and systems to enhance all its brands, focusing on creating a frictionless, high-performing shopping experience. The group manages a real-time ad management technology and an AI-powered advertisement platform, enabling high-efficiency budget allocations and optimization across their operations. Trafilea has a significant impact with over 10 million customers and 30 million online users, making it a data-driven and tech-enabled powerhouse in the e-commerce industry.
📋 Description
• Drive brand awareness for beauty brands and growth by creating high-volume, viral content in the beauty and wellness space. • Lead the creation and execution of platform-native strategies to drive brand awareness, performance, and channel differentiation, ensuring consistency across all Trafilea and brand-specific social handles. • Generate bold, trend-driven content ideas that resonate with platform culture (TikTok, IG, YouTube, etc.), focusing on UGC-style storytelling, virality, and community-building loops to accelerate growth and engagement. • Own a modular, real-time content calendar adapted to seasonal, cultural, and platform shifts—defining each channel’s voice, role, and publishing rhythm, including satellite and community-driven profiles. • Track and analyze channel-specific KPIs weekly and monthly. Extract actionable insights to optimize performance through testing, iteration, and data-driven experimentation. • Collaborate with creators and ambassadors to boost reach and authenticity. Own and grow the Brand Ambassador Program—recruiting, activating, and engaging talent via social-first initiatives. • Lead the relaunch and growth of the brand’s TikTok, YouTube, and Podcast content strategy—building high-impact content pillars and creative formats that increase relevance and reach. • Partner with the Customer Care team for aligned brand tone. Join weekly tactical meetings with Social Media and Brand teams. • Proactively monitor trends to keep the brand culturally relevant and top-of-mind.
🎯 Requirements
• Bachelor’s degree in Marketing, Business, Communication, or a related field • 5–7 years of experience growing brand presence across social platforms in DTC, E-Commerce, or consumer brand environments • Proven ability to build and execute differentiated strategies across TikTok, Instagram, YouTube, and Podcast, with deep understanding of native formats, tone, and platform dynamics • Hands-on experience launching and scaling UGC campaigns, community pages, creator partnerships, and viral content initiatives • Strong creative instincts and storytelling abilities, with the capacity to connect brand values to trends, culture, and audience behaviors • Excellent communication skills with a clear, engaging tone adaptable to multiple formats and audiences • Highly analytical and data-driven, using performance insights to optimize creative direction and strategy • Self-starter who owns projects end-to-end and delivers consistently in fast-paced, evolving environments • Collaborative and solutions-oriented, with the ability to thrive in test-and-learn environments and proactively remove blockers • Nice to have: Experience scaling podcast and YouTube content strategies • Familiarity with tools like Asana, Grin, Sprout Social, or similar platforms • Background working with customer care or CRM teams to ensure brand-aligned communication across touchpoints
🏖️ Benefits
• Remote work • 15 working days of paid holidays • Learning subsidy • Great benefits package
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