Technical Marketing Manager – Crypto, Blockchain

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October 21

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Trail of Bits

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Cybersecurity • SaaS • Blockchain

Trail of Bits is a company that specializes in software security and assurance. Established in 2012, it has assisted some of the most targeted organizations worldwide in securing their systems. Trail of Bits combines advanced security research with a practical attacker mindset to reduce risk and strengthen software code. The company offers services in software assurance, security engineering, and research and development, focusing on areas such as blockchain, cryptography, and mobile device security. They also provide expert training courses to enhance understanding of various security aspects like penetration testing and threat modeling.

51 - 200 employees

Founded 2012

🔒 Cybersecurity

☁️ SaaS

📋 Description

• Partner with Cryptography and Blockchain Engineering Directors to develop integrated marketing programs spanning awareness, consideration, conversion, and advocacy. • Design and execute multi-channel campaigns including social media (X, LinkedIn, Bluesky), email marketing, webinars, and industry conferences that drive measurable pipeline and revenue growth. • Create and manage content that showcases Trail of Bits' technical expertise, including case studies, blog posts, and technical documentation that resonates with technical and business audiences. • Build and nurture strategic partnerships with blockchain projects, industry influencers, and key opinion leaders to amplify Trail of Bits' presence in the Web3 ecosystem. • Provide sales support including collateral development, competitive intelligence, and prospect research to accelerate deal cycles. • Establish analytics frameworks to measure program performance, ROI, and impact on pipeline and revenue, using data to continuously optimize campaigns. • Monitor market trends, competitive landscape, and emerging opportunities within blockchain and cryptography sectors to inform strategic positioning. • Represent Trail of Bits at industry events and in key community forums, building relationships and establishing thought leadership.

🎯 Requirements

• Proven track record executing programs that demonstrably increased pipeline and revenue, preferably at a blockchain, cryptography, or security company. • Strong writing and editing capabilities for highly technical content including blogs, case studies, and documentation that resonate with both technical and business audiences. • Deep understanding of blockchain technology, Web3 ecosystem, and cryptography fundamentals with active engagement on X and Telegram. • Experience with the crypto/blockchain market, including an understanding of community dynamics, key players, and what makes this audience unique. • Ability to analyze marketing program performance and optimize based on insights, with comfort using analytics to measure ROI. • Ability to create landing pages in Claude Code and work with GitHub pull requests. • Experience managing campaigns and building online community presence across platforms. • Comfort working with technical teams and translating complex security concepts for diverse audiences.

🏖️ Benefits

• Competitive salary complemented by performance-based bonuses. • Fully company-paid insurance packages, including health, dental, vision, disability, and life. • A solid 401(k) plan with a 5% match of your base salary. • 20 days of paid vacation with flexibility for more, adhering to jurisdictional regulations. • 4 months of parental leave to cherish the arrival of new family members. • $10,000 in relocation assistance to support your transition if moving to NYC. • $1,000 Working-from-Home stipend to create a comfortable and productive home office. • Annual $750 Learning & Development stipend for continuous personal and professional growth. • Company-sponsored all-team celebrations, including travel and accommodation, to foster community and recognize achievements. • Philanthropic contribution matching up to $2,000 annually.