Senior Director of Sales & Marketing

🕒 May 9

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Tried and True Media

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11 - 50 employees

Performance marketing agency that specializes in customer acquisition for companies in the Health and Wellness space. TNT has generated over a billion dollars in sales for its select number of boutique clients. TNT's approach is not only traffic-focused but also funnel development and data focused so that we can maximize the profit for our customers.

📋 Description

• Own TNT's full revenue acquisition motion: marketing strategy, sales pipeline, partnerships, and the systems that connect them. • Run the marketing function end-to-end: strategy, some execution, and team management • Manage and develop the marketing associate, with capacity to grow the team as pipeline scales. • Build, test, and scale inbound lead gen channels • Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands • Own the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through it • Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors)

🎯 Requirements

• 5+ years in performance marketing, with hands-on experience running paid media on Meta and/or YouTube at meaningful spend • Demonstrated track record building or scaling a B2B marketing function — ideally in an agency, SaaS, or services environment selling to DTC operators • Strong sales operations chops: pipeline management, CRM hygiene, attribution thinking • Experience managing direct reports and developing junior marketers • Comfort with data and frameworks — able to build a model, read a dashboard, and turn pattern recognition into strategy • Sharp writer and editor; the role generates a lot of customer-facing copy • Bias toward ROI-driven decisions and high-leverage activity over busywork

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) • Paid time off and paid holidays • Life and disability insurance