Conversion and Creative Strategist

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Triquetra

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2017

⚽ Sports

👥 B2C

Sports • B2C

Triquetra is a Miami Beach–based water sports operator offering recreational activities and rentals such as jet ski, surfing, parasailing and windsurfing, with online reservation and package options. The company markets itself as professional, friendly, trusted and affordable, providing tours and couple packages, customer testimonials, and contact/reservation information for visitors and tourists.

📋 Description

• Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels • Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging • Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets • Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings • Develop hypotheses based on performance data, customer behavior, and competitor insights • Provide strategic direction for designers, video editors, UGC creators, and content partners • Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics • Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics • Partner closely with design, paid media, ecommerce, product, and leadership teams to ensure strategic alignment • Build scalable frameworks and systems to support messaging consistency across 100+ SKUs

🎯 Requirements

• 5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy • Proven experience driving measurable conversion improvements across e-commerce or DTC brands • Strong copywriting and messaging strategy skills with a deep understanding of customer psychology • Experience translating technical, scientific, or complex products into simple, persuasive messaging • Strong analytical skills with the ability to interpret performance data and generate actionable insights • Experience running structured A/B testing and conversion optimization initiatives • Strong project management and prioritization skills in fast-paced environments • Excellent communication and cross-functional collaboration skills

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Professional development