Paid Media Manager

Job not on LinkedIn

🕒 March 18

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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True North

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🤝 B2B

☁️ SaaS

B2B • SaaS

True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.

📋 Description

• Assist in the development and execution of comprehensive paid media strategies for healthcare accounts • Assist in developing and drive lead generation strategies • Experience in outlining media plans for multi-channel campaigns • Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs • Develop and deliver insightful monthly reports, outlining key metrics, trends, and actionable recommendations • Proactively identify opportunities for campaign optimization and implement data-driven adjustments • Maintain advanced knowledge of industry best practices and emerging trends in paid media • Collaborate effectively with cross-functional teams to ensure seamless campaign execution • Confidently present campaign performance and strategic recommendations to clients

🎯 Requirements

• 4-6 years of proven experience in paid media campaign development, deployment, and analysis, with a minimum of 2 years in the healthcare industry • Advanced experience in managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms • Understanding of the healthcare marketing landscape • Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate the data and find answers • Experience in campaign data analysis and storytelling • Proven ability to develop and implement successful lead generation strategies • Experience with conversion tracking and an understanding of attribution modeling • Experience in A/B testing and optimization techniques • Excellent communication, presentation, and interpersonal skills • Ability to work independently and as part of a team in a fast-paced, remote agency environment

🏖️ Benefits

• Competitive health and welfare benefits to include: Medical, dental, vision, supplemental life insurance and up to 1% matching 401(k) • Flexible work schedules and 100% remote-work environment • Unlimited PTO and sick time • Customer Centric culture embracing excellence, urgency, diversity, creativity and open communication • Collaborative environment that fosters mutual respect and enhanced results • Cultivation of team talent and abilities • We encourage and embrace new ideas and perspectives from every member of our team