Paid Media Specialist

Job not on LinkedIn

🕒 March 18

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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True North

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🤝 B2B

☁️ SaaS

B2B • SaaS

True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.

📋 Description

• Handle the end-to-end setup and launch of multi-channel paid media campaigns (e.g., search, display, social, native). • Focus on the technical execution, including the precise setup and testing of conversion tracking, audience lists, and campaign tagging to ensure data accuracy. • Assist with routine campaign optimizations, applying best practices to improve performance metrics like bid adjustments, budget pacing, and minor ad rotations as directed. • Support the team by pulling campaign data and organizing it for weekly and monthly reports, assisting with the fundamental data analysis needed to inform recommendations.

🎯 Requirements

• 1-2 years of hands-on experience in building, setting up, and managing campaigns within digital advertising platforms. • Proven ability to work directly within platforms such as Google Ads, Microsoft Ads, Meta Business Manager, DSPs (StackAdapt), and streaming audio (Pandora/Spotify) • Solid understanding of conversion tracking implementation and basic web analytics principles (e.g., how to place pixels/tags, common tracking errors). • A self-motivated team member who excels at following directions, hitting deadlines, and has a strong desire to master the technical aspects of campaign production.

🏖️ Benefits

• Competitive compensation • Flexible work schedules and 100% remote-work environment • Competitive health and welfare benefits to include: Medical, dental, vision, supplemental life insurance and up to 1% matching 401(k) • Unlimited PTO and sick time • Customer Centric culture embracing excellence, urgency, diversity, creativity and open communication • Collaborative environment that fosters mutual respect and enhanced results • Cultivation of team talent and abilities • We encourage and embrace new ideas and perspectives from every member of our team