Senior Media Buyer

Job not on LinkedIn

🔥 14 minutes ago

🇵🇭 Philippines – Remote

⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

👻 Ghost score 13%

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Logo of Truegenics Pte. Ltd.

Truegenics Pte. Ltd.

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

💄 Beauty

Healthcare • Food & Beverage • Beauty

Truegenics Pte. Ltd. is a company that builds health and beauty brands primarily for the U. S. market. They focus on transforming lives by developing innovative formulas, guided by the belief that true health enhances the quality of life. Truegenics emphasizes their mission of creating health products that truly impact people's daily lives, while also highlighting growth opportunities for talented individuals in their global team.

📋 Description

• Own direct-response projects on Meta • Plan, launch, manage, and scale campaigns for assigned products or offers • Monitor spend, revenue, ROAS, CPA, conversion rate, average order value, and other funnel metrics • Diagnose performance changes and propose evidence-based actions • Develop hypotheses, prioritise tests, define success criteria, and decide what to scale, revise, or stop • Research customers, competitors, and market trends to identify fresh angles and hooks • Brief copywriters and designers and provide practical performance-based feedback on ad copy, images, and videos • Allocate spend across campaigns and tests and optimise for ROI and profitability targets • Identify issues across landing pages, offers, checkout, tracking, or attribution and work with relevant teams to resolve them • Share concise performance updates, explain learnings, and recommend next actions • Follow Meta advertising policies and maintain a positive user experience • Review live campaigns regularly, including weekend performance checks when required • Handle other ad-hoc projects or tasks as assigned • Work with the Media Buying Lead on priorities and broader strategy • Remain accountable for project performance while managing four-figure daily budgets

🎯 Requirements

• Degree or higher, preferably in business/marketing or a related field • 2 years of experience running marketing campaigns for e-commerce stores to generate revenue • Strong proven knowledge of media-buying platforms and compliance/guidelines such as Facebook, Bing, and Google Ads • At least 2 years of hands-on experience managing Facebook Ads • At least 1 year of hands-on experience managing Google Ads • Analytical mindset and ability to develop solutions and next steps for campaign testing • Positive and can-do attitude when handling new marketing campaigns requiring rigorous testing • Sense of ownership in performance and its impact on company success • Experience responsibly managing a 4-figure media buying daily budget and achieving target ROAS • Conversant in English • Creative mindset for creating and writing advertising assets in the form of copy, video, and images • Comfortable using AI tools for research, customer angles, testing ideas, and campaign-result analysis while checking outputs against performance data and advertising guidelines • Excellent understanding of Facebook Platforms • Skills and experience with Canva and Photoshop are advantageous • Good understanding of Google Analytics UA and GA4 • Familiarity with Voluum, Hyros, or Redtrack is a bonus • Experience with Microsoft Tools • Computer with suitable performance • At least two monitor screens, including the laptop screen • Noise-cancelling headset with microphone and webcam • Designated workstation in a quiet, conducive environment • Reliable power and internet connectivity

🏖️ Benefits

• 6-month contract role with possibility of conversion to a permanent position subject to individual performance and business needs • Remote working setup • Computer with suitable performance • At least two monitor screens, including the laptop screen • Noise-cancelling headset with microphone and webcam • Designated workstation in a quiet, conducive environment • Reliable power and internet connectivity

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