Senior Digital Marketing Specialist

🕒 2 days ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

👥 B2C

⚕️ Healthcare Insurance

💊 Pharmaceuticals

B2C • Healthcare Insurance • Pharmaceuticals

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Executing and developing execution email and sms campaigns on a daily basis. • Collaborating closely with the CRM Marketing Manager to align digital marketing strategies with overall business goals. • Contributing to the creation and maintenance of automated marketing workflows. • Participating in the optimization of digital marketing efforts based on performance metrics and analytical insights. • Supporting the generation and analysis of digital marketing reports. • Acting as a liaison between the digital department and other teams to ensure cohesive marketing efforts. • Addressing and resolving any technical or strategic issues in collaboration with the CRM Marketing Manager and relevant teams. • Collaborating closely with retail marketing teams to ensure flawless execution of marketing calendars, retail promotions, sales lifts, and audience segmentation, thereby aligning digital marketing strategies with in-store initiatives for a cohesive brand experience. • Regularly reporting on digital campaign performance, providing insightful analysis to the CRM Marketing Manager and retail marketing teams, ensuring data-driven decisions are made to optimize overall marketing effectiveness.

🎯 Requirements

• 2-3 years of experience in digital marketing, with a focus on email, SMS, and app push campaigns. • Familiarity with enterprise-level ESPs and digital marketing tools. • Experience in working with automated marketing workflows and dynamic content. • A good understanding of HTML, CSS, and responsive design principles. • Proficiency in analyzing digital marketing metrics and translating data into actionable insights. • Strong project management skills and the ability to work effectively under the guidance of the CRM Marketing Manager. • A collaborative spirit, able to work seamlessly with various teams within the organization. • Keen eye for detail and a commitment to delivering high-quality work. • Proactive, problem-solving mindset. • Ability to juggle multiple tasks and projects, thriving in a dynamic, collaborative environment. • Strong communication skills, both written and verbal.

🏖️ Benefits

• A comprehensive benefits package including paid time off