Conversion Optimization Specialist, CRO

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🕒 March 18

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Trustona Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

📱 Media

👥 B2C

Media • B2C

Trustona Media is a remote-first digital publishing company that operates a network of consumer-focused content websites. It produces SEO-driven guides, product reviews, comparisons and travel resources across hundreds of categories—from consumer electronics and software to coffee gear and travel—helping millions of readers find the best products and services. Founded around 2011, its brands include Cloudwards, Planet Backpack, Coffeeness and Sonntag Morgen.

📋 Description

• Design and implement conversion rate optimization strategies to increase lead generation, improve user experience, and maximize ROI across web and mobile platforms. • Use tools like Google Analytics 4 and Microsoft Clarity to assess website and landing page performance, identifying areas for improvement. • Plan, create, and run A/B and multivariate tests to evaluate the effectiveness of different strategies, layouts, and content to enhance conversion rates. • Conduct AP testing and research other websites to identify what works, what could work for us, and what might not be suitable. • Generate and propose creative ideas aimed at improving conversions, clicks, and overall user engagement. • Collaborate with the team to improve website flow and layout based on data insights, ensuring a seamless user experience across all devices. • Analyze and enhance conversion paths for various marketing campaigns, such as popups and emails, to improve overall performance. • Generate actionable reports detailing test results, CRO initiatives, and overall site performance for internal teams and management. • Stay updated on industry trends, tools, and best practices in conversion optimization, conducting regular competitor analysis to stay ahead.

🎯 Requirements

• Proven experience in conversion optimization with a track record of positive results. • Strong English and German proficiency. • Proficiency in data analysis and web analytics tools such as Google Analytics and Hotjar. • Strong understanding of user behavior and experience with heatmaps, session recordings, and customer journey mapping. • Knowledge of conversion funnel optimization and how to increase lead generation and customer acquisition at each stage. • Basic knowledge of HTML, CSS, and JavaScript for collaborating on test implementation and site changes. • Strong project management skills to coordinate with cross-functional teams and manage multiple projects. • Excellent communication and collaboration skills to work with marketing, design, and development teams. • Keen attention to detail, ensuring accuracy in data analysis and test setup. • Problem-solving skills to identify issues and propose creative solutions. • Strong reporting and presentation skills to generate clear, actionable insights for stakeholders. • Eagerness to stay up-to-date with CRO tools, trends, and best practices.

🏖️ Benefits

• Consistent and Reliable Pay: We pay all our freelance team members promptly by the first of each month • Work Remotely: We are a fully remote team with workers all over the world • Set Your Own Schedule: Flexibility to design a schedule that allows best work • Join a Fun, Diverse Team: Fostering inclusion and celebrating diversity