Principal Product Manager, Member Acquisition

🕒 February 6

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Twin Health

201 - 500 employees

Founded 2018

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

🧘 Wellness

Healthcare Insurance • Artificial Intelligence • Wellness

Twin Health is a company that focuses on improving the metabolic health of employees and health plan members by preventing and reversing chronic metabolic diseases. Utilizing proprietary Digital Twin AI technology, combined with smart devices, wearables, and a clinical care team, Twin Health provides personalized health recommendations. The solutions help in weight loss, lowering blood sugar levels, improving energy, mood, and sleep, and reducing dependency on costly medications by addressing the root causes of metabolic dysfunction. Their evidence-based programs deliver substantial health benefits, including considerable reduction in blood sugar levels, medication elimination, and overall metabolic health improvement, within six months.

📋 Description

• Own member acquisition end-to-end: from identifying high-potential eligible populations to driving registration and early activation. • Build the member acquisition "machine": • Segmentation and targeting logic • Channel and messaging strategy • A living experiment backlog • Measurement frameworks and weekly operating cadence • Stand up AI-driven growth workflows to scale: • Personalization and targeting • Creative generation and iteration • Campaign orchestration and ops efficiency • Run bold experiments across the acquisition funnel, including: • Partner / employer launch playbooks • Member outreach (email, SMS, direct mail where applicable) • Landing pages, referral loops, and conversion paths • Signup flow optimization and friction removal through product changes • Instrument, analyze, and explain performance: • Build and maintain dashboards • Evaluate experiments with strong measurement hygiene • Clearly call winners and losers and double down or kill fast • Other duties as assigned

🎯 Requirements

• 8+ years of product management experience. • Experience designing and launching and supporting the growth of products • Proven ability to build complex workflow tools and AI-integrated features that support high-stakes decision-making in regulated environments. • Demonstrated ability to lead agile teams and manage the product development lifecycle end to end. • Strategic thinker with excellent execution skills capable of balancing long-term vision with short-term priorities. • This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

🏖️ Benefits

• A competitive compensation package in line with leading technology companies • A remote and accomplished global team • Opportunity for equity participation • Unlimited vacation with manager approval • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options • 401k retirement savings plan

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