Senior Lifecycle Marketing Specialist

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UN/COMMON

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🛍️ eCommerce

🤝 B2B

eCommerce • B2B

UN/COMMON is a Shopify Plus eCommerce agency that partners with direct-to-consumer and consumer goods brands to design and optimize their digital commerce experiences. They offer lifecycle marketing (email & SMS flows), redesign & replatform services (Shopify migrations and custom storefronts), conversion rate optimization, and branding & creative work. UN/COMMON focuses on data-driven retention and full-funnel commerce growth across beauty, food & beverage, health & wellness, fashion, and home verticals.

📋 Description

• Own lifecycle marketing strategy for a portfolio of ecommerce clients. • Develop strategic roadmaps aligned with client objectives, business priorities, and growth goals. • Build lifecycle strategies across email, SMS, CRM, customer journeys, segmentation, personalization, loyalty, and retention initiatives. • Identify opportunities to improve customer retention, engagement, and lifetime value. • Serve as the primary strategic advisor for assigned client accounts. • Lead client meetings, quarterly business reviews, strategic planning sessions, and executive presentations. • Develop trusted client relationships through proactive communication and strategic guidance. • Recommend innovative lifecycle marketing solutions that support long-term business growth. • Analyze lifecycle marketing performance and identify trends, opportunities, and risks. • Translate data into strategic recommendations that improve marketing effectiveness and business performance. • Champion testing strategies and continuous optimization across lifecycle programs. • Monitor key performance indicators and communicate actionable insights to clients and internal stakeholders. • Partner closely with Lifecycle Marketing, Creative, Design, Development, Project Management, and Client Services teams. • Provide strategic direction that aligns execution with client goals. • Review lifecycle strategies and customer journeys to ensure quality, consistency, and alignment with client objectives. • Stay informed on emerging lifecycle marketing trends, retention strategies, and ecommerce best practices. • Contribute innovative ideas that improve client performance and strengthen UN/COMMON's strategic capabilities.

🎯 Requirements

• 5 to 7 years of experience leading lifecycle and retention marketing programs for DTC ecommerce brands. • Minimum of 4 years of advanced, hands-on experience using Klaviyo. • Agency experience managing multiple client accounts is required. • Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs. • Experience working with Shopify or Shopify Plus ecommerce brands. • Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization. • Proven ability to translate marketing performance into strategic business recommendations. • Excellent client-facing communication, presentation, and relationship management skills. • Strong organizational and project management skills with the ability to manage multiple priorities. • Bachelor's degree or equivalent professional experience.

🏖️ Benefits

• Fully remote work environment • 23 days of paid time off plus 10 company holidays • Year-round half-day Fridays • Medical, dental, and vision insurance with company contributions • Paid parental leave • 401(k) retirement plan with up to 4% company match (where applicable) • $500 annual employee stipend after one year of employment • Professional development and growth opportunities • Collaborative, supportive, and globally distributed team