Senior Lifecycle Marketing Specialist

🕒 July 13

🌐 Mexico, Argentina, +4 more countries – Remote

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⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

👻 Ghost score 27%

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Logo of UN/COMMON

UN/COMMON

51 - 200 employees

Founded 2015

🍽️ Food & Beverage

🏥 Healthcare

✈️ Travel

Food & Beverage • Healthcare • Travel

UN/COMMON is a Shopify Plus eCommerce agency that partners with direct-to-consumer and consumer goods brands to design and optimize their digital commerce experiences. They offer lifecycle marketing (email & SMS flows), redesign & replatform services (Shopify migrations and custom storefronts), conversion rate optimization, and branding & creative work. UN/COMMON focuses on data-driven retention and full-funnel commerce growth across beauty, food & beverage, health & wellness, fashion, and home verticals.

📋 Description

• Oversee lifecycle marketing strategy for multiple beauty, wellness, fashion, and lifestyle clients across email, SMS, loyalty programs, and pop-ups. • Manage email and SMS program health and develop revenue and engagement growth strategies. • Monitor KPIs including conversion and engagement rates and recommend strategic optimizations. • Manage client accounts, strategic initiatives, deliverables, scope of work, timelines, and client satisfaction. • Supervise deliverables and performance of a Lifecycle Marketing Specialist for shared clients. • Pull data, analyze results, prepare reports, and develop recommendations. • Build automated workflows (drip campaigns), QA workflow logic, and build segmentation in the ESP. • Lead monthly email production workflow management, deadlines, and client timelines. • Coordinate with the design team to execute campaigns from email briefs and meet campaign timelines. • Mentor specialists on client relationship building and technical skills.

🎯 Requirements

• 5 to 7 years of experience building, executing, and leading lifecycle and retention marketing programs for DTC ecommerce brands. • Expert-level, hands-on experience building and setting up lifecycle marketing programs in Klaviyo, including emails, flows, segments, and campaigns. • Agency experience managing multiple client accounts is required. • Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs is a plus. • Experience working with Shopify or Shopify Plus ecommerce brands is a plus. • Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization. • Proven ability to use marketing performance data to optimize lifecycle campaigns and flows and translate performance into strategic business recommendations. • Excellent client-facing communication, presentation, and relationship management skills, including managing day-to-day client communication for lifecycle marketing work. • Strong organizational and project management skills with the ability to manage multiple priorities. • Bachelor's degree or equivalent professional experience. • Availability to work during EST or CST business hours. • A professional remote work setup that supports camera-on meetings, along with a clean and professional workspace and presentation for client-facing video meetings. • Professional fluency in English is required. • All resumes, CVs, application responses, assessments, and interview communications must be submitted in English. • Preferred: Experience supporting enterprise and high-growth ecommerce brands. • Preferred: Familiarity with additional marketing automation and CRM platforms. • Preferred: Experience presenting strategic recommendations to executive stakeholders. • Preferred: Passion for ecommerce, customer experience, and retention marketing.

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