Senior Strategist, Lifecycle Marketing

🕒 March 6

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UN/COMMON

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🛍️ eCommerce

🤝 B2B

eCommerce • B2B

UN/COMMON is a Shopify Plus eCommerce agency that partners with direct-to-consumer and consumer goods brands to design and optimize their digital commerce experiences. They offer lifecycle marketing (email & SMS flows), redesign & replatform services (Shopify migrations and custom storefronts), conversion rate optimization, and branding & creative work. UN/COMMON focuses on data-driven retention and full-funnel commerce growth across beauty, food & beverage, health & wellness, fashion, and home verticals.

📋 Description

• Develop lifecycle marketing strategies for assigned ecommerce client accounts • Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours • Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities • Evaluate retention program performance and recommend improvements that drive measurable growth • Serve as a strategic advisor for assigned client accounts • Lead client strategy discussions and presentations • Provide guidance on lifecycle marketing best practices and platform capabilities • Address complex strategic questions and recommend solutions that support long-term client success • Analyze lifecycle marketing performance data and translate results into actionable recommendations • Develop reporting and presentation materials that communicate performance insights and strategic opportunities • Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs • Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities • Identify potential scope risks or resource constraints and communicate recommendations to the company contact • Support prioritization of lifecycle initiatives based on business impact and feasibility • Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution • Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives • Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices • Identify opportunities to improve program performance and execution quality

🎯 Requirements

• 5 to 7 years of experience managing retention marketing programs for DTC ecommerce brands • Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs • Extensive experience working with Klaviyo is required • Strong experience managing and optimizing retention programs • Experience working with Shopify or supporting Shopify-based ecommerce brands • Strong understanding of lifecycle marketing analytics and performance reporting • Ability to translate performance data into actionable marketing strategies • Strong client communication and presentation skills • Ability to work independently while collaborating with distributed teams • Agency experience is a plus • Bachelor’s degree or equivalent professional experience

🏖️ Benefits

• This role is structured as an independent contractor engagement. • Contractors are not eligible for company-sponsored benefits including health insurance, retirement plans, paid time off, bonuses, equity, or other employee benefit programs. • Compensation will be discussed during the interview process and will depend on the contractor’s experience, qualifications, and proposed hourly rate. • The engagement may require up to 40 hours per week.