Director, Consumer Research and Insights

November 26

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Underdog Fantasy

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Gaming • Sports • B2C

Underdog Fantasy is a company specializing in fantasy sports and sports betting. Despite the technical issue mentioned in the text, it provides a platform where users can engage in fantasy sports contests, draft teams, and potentially win prizes based on the performance of real-world athletes. The company's focus is on providing a fun and competitive experience for sports fans who want to test their skills and luck in fantasy leagues and sports-related betting.

201 - 500 employees

🎮 Gaming

⚽ Sports

👥 B2C

📋 Description

• Lead the customer proposition and voice of customer program, creating a unified framework to capture, analyze, and share customer and market feedback across the business. • Design and execute custom research studies, brand tracking, and consumer sentiment analyses that reveal actionable insights and business opportunities. • Conduct market and competitive analyses to identify emerging trends, white space, and potential threats. • Partner cross functionally with Product, Strategy and Data to own the measurement, analysis, and reporting of consumer-level metrics, ensuring insights drive marketing, product, and brand strategies. • Triangulate research findings with data and insights to build clear, compelling narratives that influence strategic and operational decisions. • Provide insights that shape brand positioning, messaging, and marketing campaigns, connecting customer data to creative strategy. • Lead the articulation of the Underdog customer promise - ensuring our positioning, differentiation, and emotional and functional benefits resonate with fans. • Partner with Product, Marketing, VIP and Strategy leaders to inform roadmap prioritization and cross-channel initiatives. • Oversee both qualitative and quantitative research projects, managing the full lifecycle from design to delivery. • Champion data governance, experimentation, and integration best practices, ensuring systems like CRM and analytics tools support deep customer understanding. • Be the internal subject matter expert on data collection tools, methodologies, and insight communication. • Optimize internal processes for gathering, sharing, and acting on customer data across departments. • Build strong relationships with senior leaders across Product, Marketing, and other functions to align insights and work with business goals. • Manage and nurture relationships with external research partners and vendors to ensure high-quality, strategic deliverables. • Collaborate with cross-functional teams to integrate insights into day-to-day decision-making and long-term planning.

🎯 Requirements

• 10+ years of experience in consumer insights, market research, or analytics, ideally within a fast-paced, consumer-focused brand or digital platform. • Proven track record of transforming data into actionable strategies that drive measurable business outcomes. • Deep expertise in both qualitative and quantitative research methods, with experience leading brand tracking and customer segmentation studies. • Strong storytelling and presentation skills; able to distill complex data into clear narratives for executive audiences. • Demonstrated ability to manage external research partners and large-scale insight programs. • Experience with CRM systems, analytics dashboards, and customer data integration best practices. • Passion for understanding customer behavior, culture, and the dynamics that shape brand loyalty.

🏖️ Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season) • 16 weeks of fully paid parental leave • Home office stipend • A connected virtual first culture with a highly engaged distributed workforce • 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents