AI Search Strategist

🕒 May 15

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Logo of Uniform Advantage (UA Brands)

Uniform Advantage (UA Brands)

501 - 1000 employees

👗 Fashion

🛒 Retail

🛍️ eCommerce

Fashion • Retail • eCommerce

Uniform Advantage (UA Brands) is a specialty apparel company that designs, manufactures, and sells fashion-forward uniforms and workwear—primarily scrubs and culinary apparel—for medical and culinary professionals. The company operates through retail and e-commerce channels, with in-house manufacturing, logistics, and distribution capabilities, and emphasizes customer service, community engagement, and philanthropy. UA Brands also offers career opportunities across merchandising, e-commerce, operations, and support functions.

📋 Description

• Develop and execute strategies to improve visibility across AI-powered search platforms and generative AI search experiences • Optimize website content and structure for AI-readability, semantic search, and conversational search queries • Improve AI discoverability through internal linking, topical authority, and entity optimization • Monitor AI search trends, LLM search behavior, and emerging AI retrieval technologies • Help increase brand citations and product visibility in AI-generated answers and AI search results • Lead structured data and schema markup initiatives across product pages, category pages, FAQs, editorial content, and organizational pages • Maintain and optimize JSON-LD schema implementations to improve machine readability and AI comprehension • Conduct technical SEO audits focused on crawlability, indexing, site architecture, and AI accessibility • Partner with developers to implement technical SEO enhancements and AI-readiness improvements • Partner with content teams to build AI-optimized and search-friendly content strategies • Support conversational search optimization and FAQ content development • Improve content organization and semantic relevance to support AI-powered search experiences • Help develop scalable content frameworks that improve organic search and AI-generated visibility • Monitor AI referral traffic, AI search visibility, and organic search performance metrics • Build dashboards and reporting frameworks to track AI discoverability and AI citation performance • Conduct competitive analysis across SEO, AI search, and digital discovery channels • Communicate AI search opportunities and technical recommendations clearly to stakeholders • Support QA testing and implementation of SEO and AI-search-related initiatives.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, Computer Science, or related field • Experience in: SEO • Technical SEO • Digital marketing • Organic search optimization • Content strategy • AI search optimization • Strong understanding of: technical SEO fundamentals • crawlability and indexing • semantic search • internal linking • site architecture • Experience with structured data, schema markup, and JSON-LD implementation • Familiarity with AI-powered search platforms including: ChatGPT • Google AI Overviews • Perplexity • Gemini • Claude • Experience using SEO and analytics platforms such as: Google Search Console • GA4 • Ahrefs • SEMrush • Screaming Frog • Looker Studio • Strong analytical, organizational, and communication skills.

🏖️ Benefits

• Medical, Dental & Vision Coverage • 401(k) with Company Match • Paid Time Off & Holiday Pay • Company-Paid Short & Long-Term Disability + Life Insurance • Employee Assistance Program (EAP) • Employee Discounts & Referral Bonuses • Volunteer Time Off • Additional perks like pet insurance, legal coverage, wellness benefits, and more.

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