Digital Marketing Specialist – Martech, Performance Media

Job not on LinkedIn

🔥 2 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Unex.oficial

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1999

🏥 Healthcare

🍽️ Food & Beverage

📚 Education

Healthcare • Food & Beverage • Education

Unex. oficial is part of the UniFTC/Unex higher-education network in Brazil, a multi-campus institution offering undergraduate and professional programs (Medicine, Law, Dentistry, Veterinary Medicine, Architecture, Nursing, etc. ), student services, clinical training sites, and community outreach. It emphasizes practical, competency-based curricula, modern facilities, and social and environmental responsibility while serving several regional campuses across Bahia and Pernambuco.

📋 Description

• Manage paid online media strategically and operationally, combining tactical campaign execution with strategic planning and investment allocation across channels • Connect and integrate different marketing and sales platforms, including Google Ads, Meta Ads, CRM, e-commerce, marketing automation tools, Google Analytics/GA4, and Google Tag Manager • Ensure the accurate flow of data between systems • Create performance dashboards and reports • Propose continuous improvements to data architecture and marketing automations

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Information Systems, Data Analytics, or a related field • Experience managing paid media campaigns (Google Ads, Meta Ads) • Experience with martech and marketing automation tools • Paid media campaign management (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads) • Media strategy and budget allocation across channels • Google Analytics (GA4), Google Tag Manager, and conversion tracking • Platform integrations (CRM, e-commerce, and marketing automation tools such as RD Station, HubSpot, and ActiveCampaign) • Knowledge of APIs and integrations using no-code/low-code tools (Zapier, Make, Google Apps Script) • Programming knowledge (SQL, Python) for data processing is preferred • Dashboard and report creation (Looker Studio, Power BI, or similar) • Data analysis and performance metrics (CAC, ROAS, LTV, and conversion funnel) • Knowledge of tags, pixels, and conversion events (Meta Pixel, Conversions API, etc.) • Best practices for applying Brazil's LGPD to marketing data • Strategic perspective for media planning, A/B testing, and continuous optimization • Analytical, data-driven, and results-oriented mindset • Autonomy and proactivity • Strategic vision combined with the ability to execute technically • Strong communication skills for reporting results and proposing improvements • Curiosity and interest in learning about new martech tools and technologies • Organized approach to managing multiple platforms and simultaneous integrations

🏖️ Benefits

• Health insurance • Dental insurance • Tuition assistance • Fit Energia wellness benefit • Transportation allowance • Newborn benefit • Life insurance • Partnerships with affiliated institutions (pharmacies and language schools) • Remote position