Associate Shopper, Category Insights Advisor – Beauty, Wellbeing, Personal Care

🕒 2 days ago

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Logo of Unilever

Unilever

10,000+ employees

Founded 1929

👥 B2C

🛒 Retail

💄 Beauty

B2C • Retail • Beauty

Unilever is one of the world's leading consumer goods companies, with a vast portfolio of well-known brands in the categories of food and beverages, cleaning agents, beauty and personal care, and much more. The company is committed to providing high-quality products that meet the needs of consumers globally. Additionally, Unilever places a strong emphasis on sustainability and responsible business practices, aiming to make a positive impact on society and the environment.

📋 Description

• Analyze Amazon shopper behavior, path-to-purchase dynamics, and category performance across Beauty & Wellbeing and Personal Care to generate clear, actionable insights. • Leverage Amazon-specific, national, syndicated, and internal data sources to identify patterns, gaps, and growth opportunities relevant to the Amazon ecosystem. • Support the development and execution of qualitative and quantitative research to address key shopper, category, and portfolio questions (e.g., shopper needs, decision drivers, discovery behaviors, and barriers). • Translate business questions into appropriate research approaches, partnering with internal teams or external vendors as needed to ensure the right methods are applied. • Synthesize learning across multiple inputs including POS data, panel data, surveys, qualitative learning, and desk research to build a cohesive, insight-led point of view. • Translate complex data and research findings into concise narratives and integrated category growth stories that connect shopper needs, category dynamics, and commercial opportunities. • Monitor competitive activity, innovation, and assortment shifts across Amazon Beauty categories to inform near-term decisions and longer-term category direction. • Identify emerging trends in Amazon shopper behavior through data analysis, research, and marketplace observation to support portfolio strategy and future-focused thinking. • Build strong working knowledge of Amazon’s ecosystem, including search, assortment, taxonomy, and key traffic and conversion drivers. • Collaborate closely with Amazon CD, Shopper Marketing, Content, Media, CS&P, Data & Analytics, and Consumer Market Insights teams to embed insights into planning, strategy discussions, and customer-facing forums. • Develop clear, compelling insight deliverables (e.g., presentations, summaries, POVs) that effectively influence internal and select external decision-making.

🎯 Requirements

• Bachelor's degree required • 3-6 years of experience in consumer or shopper insights, category management, analytics, eCommerce, or related CPG/retail roles • Hands-on experience using syndicated POS and shopper data (e.g., Circana, Numerator) to generate actionable insights • Ability to quickly upskill in Amazon-specific tools and performance platforms (e.g., Stackline, Vendor Central, internal analytics tools) • Strong grounding in quantitative and qualitative research methods, with experience helping define learning objectives, selecting appropriate methodologies, and translating findings into actionable insights • Experience supporting or executing custom research (e.g., surveys, consumer connects, ad-hoc studies, etc.), either independently or with agency partners • Proven ability to synthesize insights across multiple data sources and research inputs into clear, forward-looking recommendations • Strong storytelling and presentation skills, with experience communicating insights to senior internal stakeholders and external partners • Ability to identify strategic opportunities by connecting cultural, socioeconomic, and category trends

🏖️ Benefits

• health insurance (including prescription drug, dental, and vision coverage) • retirement savings benefits • life insurance and disability benefits • parental leave • sick leave • paid vacation and holidays • access to numerous voluntary benefits

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