Associate Director, Influencer Marketing

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7 minutes ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

+1 more states

🏄 California – Remote 🌽 Illinois – Remote 🗽 New York – Remote

💵 $94.7k - $120k / year

⏰ Full Time

🟠 Senior

💅 Influencer Marketing

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United States Department of Defense

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Government • Security • Defense

United States Department of Defense is a United States government organization responsible for providing the military forces needed to deter war and ensure the security of the nation. It works in collaboration with its allies and partners to support democratic values, uphold international laws, and ensure a free and open world, focusing heavily on areas such as the Indo-Pacific region. The Department is involved in a wide array of activities, including strategic defense planning, military operations, and providing security assistance to nations like Ukraine. It encompasses branches such as the Army, Navy, Air Force, Marine Corps, Space Force, Coast Guard, and National Guard, and plays a vital role in the cybersecurity and defense technology sectors.

67295 - 67295 employees

Founded 1947

🏛️ Government

🔐 Security

📋 Description

• Partner closely with the Director to execute influencer marketing strategies that drive client goals across the full funnel. • Refine internal processes, developing scalable frameworks, and maintaining DEPT’s influencer playbooks. • Assist in building trusted relationships with clients and partners, ensuring strategies align with business objectives and brand guidelines. • Collaborate on new business opportunities, providing research, casting insights, and contributing to scoping conversations and pitch presentations. • Translate campaign briefs and business goals into clear influencer deliverables, working alongside creative, production, and analytics teams. • Lead day-to-day campaign management, including casting, outreach, content review, and delivery, with Director oversight on key decisions. • Partner with performance marketing teams to ensure influencer content is optimized for amplification and measurable results. • Manage project timelines, budgets, and approvals in partnership with the Director. • Track and compile influencer KPIs, working with analytics teams to create post-campaign reports and identify actionable learnings. • Monitor campaign performance in real time, implementing optimizations or escalating issues to the Director. • Assist in evolving measurement frameworks to ensure we’re tracking both brand awareness and conversion metrics. • Maintain and grow relationships with influencers, agents, and platform reps, supporting the Director in high-level relationship building. • Source diverse and innovative talent that aligns with client needs and creative direction. • Support the Director in managing contracts, legal reviews, and payment processes to ensure compliance and efficiency. • Help oversee and guide 2–3 mid-level influencer marketers, ensuring they have the resources and direction needed to succeed. • Provide feedback and coaching, escalating key personnel and performance decisions to the Director. • Partner with operations teams to maintain budget accuracy and ensure timely invoicing.

🎯 Requirements

• 5+ years in influencer marketing, creator partnerships, or related social media fields. • 2+ years of experience supporting or managing teams in a client-facing capacity. • Agency or multi-brand experience preferred; Associate Director or Senior Manager background is a plus. • Strong knowledge of both paid and organic influencer strategies; familiarity with affiliate influencer programs is a bonus. • Solid relationships with creators, influencers, agents, and platform partners. • Proven ability to manage budgets, timelines, and deliverables with attention to detail. • Comfort working directly with senior clients under the guidance of a Director. • Skilled in translating data into recommendations; familiarity with CPM, CAC, CPA, CTR, CLV, and EMV. • Knowledge of Creator IQ, Sprinklr, and other influencer tools preferred. • Exceptional communication and organizational skills.

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave