Product Marketing Manager – Web
🕒 March 18
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📋 Description
• Systematically collect and analyse competitor landing pages across different channels • Evaluate the performance of existing landing pages from both UX and technical stability perspectives • Formulate clear, data-driven hypotheses for A/B tests tailored to each channel’s specifics • Prepare detailed specifications for implementation, including event tracking requirements • Launch and monitor experiments, analyse results, and adjust strategies based on data insights • Identify and resolve technical issues while ensuring quality control of all implementations • Collaborate closely with analysts, designers, and developers to ensure smooth testing and execution of changes • Deliverables in the first 3 months: 5+ landing pages for testing and 3+ implemented hypotheses to improve key conversion metrics
🎯 Requirements
• 2–4 years of experience as a Product Marketing Manager or similar role • Hands-on experience with Tier-1 brands or products • Proven track record of designing, running, and analysing landing page split-tests • Solid experience with web2web funnels and UX/UI principles • Strong analytical skills for interpreting data from multiple sources • English proficiency B2 • Experience with analytics tools: Google Analytics, Tableau, Microsoft Clarity/Hotjar, etc • Ability to write clear and structured technical specifications for designers and developers • Result-oriented, structured, and detail-focused mindset • Strong communication and collaboration skills, including remote teamwork
🏖️ Benefits
• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events • 100% medical insurance coverage • Sports and equipment reimbursement • Team building events, corporate gifts, and stylish merch • Financial and legal support • Maternity recovery support allowance • Position retention and support for those who join the Armed Forces of Ukraine • Participation in social initiatives supporting Ukraine • Comfortable working environment with flexible schedule • Modern equipment or depreciation of your own tools • Reimbursement for professional courses and English classes • Corporate library, book club, and knowledge-sharing events
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