Senior Marketing Analyst
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🔥 0 minutes ago
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📋 Description
• Predict campaign effectiveness and marketing impact using LTV forecasting and simple predictive modeling techniques • Partner closely with the Marketing team to align on business goals and optimize lead-to-revenue performance • Leverage data to identify high-value user segments, support personalization initiatives, and improve conversion rates across the customer journey • Design and maintain attribution frameworks that help evaluate channel performance and optimize marketing investments • Build scalable SQL queries, data models, and analytical solutions to support decision-making • Conduct end-to-end marketing research projects, transforming insights into actionable business recommendations • Analyze user behavior, acquisition funnels, and campaign performance to uncover growth opportunities • Contribute to the development of predictive analytics and machine learning initiatives within the marketing domain
🎯 Requirements
• 5+ years of experience in Marketing Analytics, Business Intelligence, Data Analytics, or a related analytical role within a tech company • Hands-on experience analyzing multi-channel marketing campaigns, including Paid Search, Paid Social, Email Marketing, and Web channels • Ability to translate business questions into analytical frameworks and transform data insights into actionable recommendations • Advanced SQL skills and confidence working with large-scale, distributed datasets • Proficiency in data visualization tools such as Tableau, Looker, Power BI, or similar platforms • Strong Python skills for statistical analysis, predictive modeling, automation, and data exploration • Experience working with data warehouses, analytics engineering tools, and ETL/ELT frameworks (e.g., dbt) • Proven track record of driving business improvements through data insights and analytical recommendations • Passion for solving complex problems, conducting research, and uncovering growth opportunities through data • Ownership mindset and ability to thrive in a fast-paced environment with high autonomy and minimal bureaucracy
🏖️ Benefits
• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events • 100% medical insurance coverage • Sports and equipment reimbursement • Team building events, corporate gifts, and stylish merch • Financial and legal support • Maternity Recovery Support Allowance • Position retention and support for those who join the Armed Forces of Ukraine • Participation in social initiatives supporting Ukraine
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