User Acquisition Manager – Team Lead
Job not on LinkedIn
October 31
📋 Description
• Build, mentor, and lead the Meta UA team (2–5 people): set goals, prioritize tests, and conduct performance reviews • Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products • Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets • Plan and manage large-scale budgets ($300K–1M+ monthly) • Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI • Design and implement creative and funnel testing frameworks across creatives, landings, and geos • Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI • Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels • Prepare regular reports and presentations based on test results and insights • Maintain close communication with ad network managers • Initiate and validate new hypotheses to scale growth
🎯 Requirements
• Proven experience in mentoring and leading a UA or performance marketing team • 3+ years of hands-on experience running Meta Ads for mobile apps (iOS/Android) • Strong expertise with Web2App and App2App funnels • Advanced knowledge of Ads Manager, Business Manager, Events Manager, and Conversion API • Experience with MMPs (AppsFlyer, Adjust) • Understanding of SKAN 4.0, iOS privacy limitations, and optimization for SKAdNetwork • Strong analytical mindset, with experience in BI tools (Tableau, Power BI) • Deep understanding of creative pipelines — testing, iteration, IPM/CTR analysis, and scaling frameworks • Experience with automation for campaign testing, bidding, and management • Upper-Intermediate+ English for communication and documentation • Systematic mindset, attention to detail, and ownership attitude • Experience prioritizing hypotheses and building UA testing systems • Ability to sync cross-functional teams (UA, Product, Creative) • Growth mindset: ready to test, fail fast, and iterate faster
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