Senior Product Marketing Manager

Job not on LinkedIn

🔥 15 hours ago

🏈 North America – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Upbound

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Upbound is a company that specializes in cloud native infrastructure management aimed at developers and platform teams. By leveraging Crossplane, a cloud native control plane framework, Upbound provides tools and services that simplify the management of cloud infrastructure resources through APIs. These solutions empower organizations to adopt self-service deployment strategies, enhance developer productivity, and ensure secure and compliant cloud operations. Upbound manages Crossplane operations, allowing platform teams to focus on building cloud native platforms rather than managing infrastructure life cycles.

📋 Description

• Own go-to-market for Upbound’s AI inference work • Define positioning and messaging for the AI inference portfolio, including message architecture, value framework, and proof for claims • Develop competitive and market strategy for the AI inference and infrastructure landscape • Lead end-to-end launches, from narrative and press through analyst briefings and sales enablement • Develop enterprise buyer personas and journeys for CIOs, VPs of Engineering, VPs of AI, and platform teams • Create sales enablement materials including sales plays, discovery questions, objection handling, cost and ROI models, and customer stories • Provide input on pricing and packaging based on enterprise purchasing and budgeting • Define the open-source-to-commercial path and differentiate the project and product narratives • Serve as a named spokesperson by briefing analysts, preparing executives, and appearing on stages, podcasts, and in the community

🎯 Requirements

• 8+ years in B2B enterprise software product marketing • Meaningful experience with infrastructure, developer, or data platform products sold to technical buyers • Enterprise go-to-market experience that closed real revenue • Working knowledge of AI and inference, cloud infrastructure, modern software deployment and operations, and the Kubernetes ecosystem • Experience marketing open-source and commercial products within the same organization • Experience taking a new, technically ambitious product to market in an emerging category • Ability to write and ship copy personally • Comfort with speed and ambiguity • Ability to build trust with engineers and senior sales leaders • Customer-obsessed approach and ability to communicate with platform engineers, VPs of Engineering, and VPs of AI • Familiarity with the Pragmatic Marketing discipline

🏖️ Benefits

• Usage-based models and a product-led company environment • Opportunity to work with cutting-edge cloud technologies • Opportunity to directly impact how revenue is generated and scaled • Opportunity to build from the ground up and shape growth-driving systems and strategies