Lead, Virtual Events – Launch Programs

Job not on LinkedIn

🔥 1 minute ago

🇦🇺 Australia – Remote

⏰ Full Time

🟠 Senior

🎪 Events

Where this job comes from

Posted on UpGuard's careers page ↗UpGuard's careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

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Logo of UpGuard

UpGuard

51 - 200 employees

Founded 2012

💼 Consulting

🛡️ Insurance

🏥 Healthcare

Consulting • Insurance • Healthcare

UpGuard is a comprehensive third-party risk and attack surface management platform. The company provides solutions for vendor risk management, including features like automated risk assessments, security ratings, and data leak detection. UpGuard's platform integrates AI to enhance security questionnaires and provides real-time alerts, ensuring continuous monitoring and complete visibility of security postures. Its services are utilized by industries such as financial services, technology, and healthcare to secure customer data and streamline trust management process with advanced cybersecurity tools.

📋 Description

• Set the strategy and annual plan for UpGuard’s virtual event program aligned to marketing and pipeline goals • Act as executive producer for Summit, the quarterly product launch broadcast • Shape launch narratives with Product and Product Marketing • Build run-of-show plans and deliver multi-speaker live productions to broadcast standard • Own events end to end, including topics, formats, agendas, speaker sourcing and preparation, run sheets, platform setup, rehearsals, live production, and on-demand publishing • Shape content around product launches, customer stories, and security and risk topics • Build and run the speaker program for executives, customers, analysts, and industry experts • Brief demand generation, content, and design teams on event audiences, positioning, and assets • Own the virtual event platform, CRM integration, data quality, and attribution setup • Own KPIs including registration-to-attendance, engagement, feature awareness and adoption, pipeline, and attendee and speaker satisfaction • Report results to marketing leadership and improve future formats and programming • Own the on-demand event library and repurpose sessions into clips, series, and follow-up assets • Manage the virtual events technology stack, vendor relationships, and program budget • Guide contractors, agencies, and colleagues supporting event delivery and set production-quality standards • Collaborate with product marketing, demand generation, partner marketing, regional marketing leads, and executives

🎯 Requirements

• 7+ years in B2B event or content marketing • Ownership of a global virtual event program and a recurring flagship virtual launch event at scale • Track record of virtual events driving measurable registration, attendance, and pipeline, including large multi-speaker sessions • Experience setting event strategy and making investment decisions based on results • Hands-on live production experience, including run-of-show creation, multi-speaker broadcasts, studio, AV, streaming setups, and live-event issue recovery • Administrator-level experience with enterprise virtual event platforms such as ON24, Goldcast, or BrightTALK • Experience integrating virtual event platforms with HubSpot or Salesforce, including data flows and attribution • Experience managing event budgets, external vendors, and production agencies • Excellent project management across concurrent events and stakeholders in multiple regions • Confidence working with executives, customers, and external speakers • Flexibility to run live events in North American and European time zones • Experience in video editing and content repurposing • Experience marketing to security, IT, risk, or compliance audiences, or managing direct reports, is an edge • Ability to undertake a national police history check and reference checks • Legal authorization to work in Australia without requiring company visa sponsorship

🏖️ Benefits

• Monthly Lifestyle subsidy for financial, physical, and mental well-being • WFH set-up allowance • $1500 USD annual Learning & Development allowance • Annual leave/PTO plus two additional UpGuardian leave days • 18 weeks paid Parental Leave • Personal Leave Allowance including sick and carer’s leave • Fully remote working environment with no compulsory office attendance • Top-spec laptops provided • Paid subscriptions for generative AI tools

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