Digital Marketing Manager

May 9

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Upland Software

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SaaS • Enterprise • Productivity

Upland Software is a leading provider of AI-powered cloud software solutions that enhance business efficiency across various domains. Their products include computer telephony integration, AI-powered knowledge management, customer engagement, document automation, and marketing tools that increase revenue, reduce costs, and deliver significant value. Upland's software is used to improve contact center productivity, manage content lifecycles, optimize digital marketing, and drive sales productivity through enhanced workflows and AI-driven insights. Trusted by over 10,000 customers, Upland's solutions are designed to power enterprise digital transformation and bring immediate business outcomes.

1001 - 5000 employees

Founded 2010

☁️ SaaS

🏢 Enterprise

⚡ Productivity

💰 $115M Post-IPO Equity on 2022-07

📋 Description

• Responsible for the development and implementation of digital marketing strategy • Develops digital marketing strategy by studying economic indicators and tracking changes in supply and demand • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns • Designs, builds, and maintains social media presence • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) • Identifies trends and insights, and optimizes spend and performance based on insights • Brainstorms new and creative growth strategies through digital marketing • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results • Maintains digital marketing staff by recruiting, selecting, orienting, and training employees • Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities • Develops and executes innovative Account-Based Marketing (ABM) and Account-Based Experience (ABX) campaigns

🎯 Requirements

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) • Working knowledge of ad serving tools • Bachelor's degree in marketing or related field (Master's Degree a plus) • 5-10 years of proven working experience in digital marketing • Experience running digital marketing campaigns and paid social media advertising • Analytical mind and keen eye for detail to generate consistent reporting on all marketing initiatives • Strong writing skills with the ability to write your own marketing content, collaborating with product marketing as required • Strong interpersonal, analytical and project management skills • Ability to navigate through corporate shared services to support marketing initiatives • Experience using Wrike, Salesforce, 6sense, PowerBI and other tools is a plus

🏖️ Benefits

• Equal Employment Opportunity Employer • Growth and possibility in a global culture • Collaborative teams