Creative Strategist, Meta Ads

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🕒 April 12

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UP-Lift GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

🤝 B2B

eCommerce • B2B • Marketing

UP-Lift GmbH is a performance marketing agency that specializes in scaling e-commerce brands through strategic advertising and marketing solutions. They focus on comprehensive campaign strategies, creative testing, data-driven media buying, and funnel optimization to maximize conversion rates and overall profitability for their clients. With a transparent approach, they aim to be growth partners for brands, offering tailored strategies based on thorough analysis and real-time performance insights.

📋 Description

• You are the creative backbone of our performance campaigns and work closely with our performance team, which sets the strategic direction. • Your task: to turn that strategy into concrete ideas, copy, scripts and creative briefs so that numbers become real winning creatives. • You translate strategic directives from the performance team into winning creatives. • You research trends, target audiences and competitors (e.g., using Ad Library, TikTok, ChatGPT) • You write copy, hooks and storylines that drive clicks & conversions • You create scripts & briefs for creators, editors and, if applicable, founders • You collaborate closely with media buyers & editors, provide feedback, prioritize assets and keep an overview • You evaluate creatives using clear KPIs (hook rate, CTR, ROAS, etc.) • You structure creative tests (e.g., using a testing matrix, awareness stages) and derive learnings

🎯 Requirements

• Experience in performance marketing, ideally from an agency or an in-house team at a D2C brand • Copywriting skills that sell — you know how to craft strong hooks, headlines and ad copy that drive clicks and conversions • Creative-strategic thinking — you spot patterns in creatives, understand audiences psychologically and extract smart insights from data • Awareness stages aren't a buzzword to you — you design creatives aligned with customer awareness and funnel stages • Confident using Meta Ads Manager (bonus: TikTok, Google, YouTube) • Understanding of creative production — you don't need to operate a camera, but you have a sense for how to turn your idea into a top-performing video • Tool-savvy — comfortable with ChatGPT, ad libraries, Canva, Creative Cloud, and optionally Premiere Pro • Team player with ownership — you proactively contribute, take responsibility and work closely with design, video & performance teams

🏖️ Benefits

• Strategic responsibility rather than mindless execution — you contribute ideas and help steer direction • Close collaboration with founders — short decision paths, fast decisions, real sparring • Direct influence on video & creative production — your concepts are implemented, tested and scaled • Performance-focused with real feedback — not work into the void, but data-driven learning & optimization • Deep insights into scaling D2C brands — you learn how real growth engines work • Home office (remote work) • An environment where you can grow personally and professionally