Head of Growth and Marketing

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🕒 August 5

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UPROSPECT

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤖 Artificial Intelligence

📣 Marketing

🤝 B2B

Artificial Intelligence • Marketing • B2B

UPROSPECT is an innovative firm specializing in creating artificial intelligence-powered marketing solutions. The company develops advanced algorithms to optimize digital advertising strategies, enhancing client engagement and boosting online sales. Their solutions cater to businesses looking to leverage AI to gain insights and drive strong marketing outcomes.

📋 Description

• Lead and execute the company's entire marketing strategy across paid media, organic content, viral videos, ecommerce, and customer acquisition through social media content. • Personally create short-form content for TikTok, Instagram Reels, YouTube Shorts, and other social platforms. • Film product demonstrations, lifestyle content, educational videos, and viral concepts featuring company products. • Write hooks, scripts, captions, and creative concepts that drive engagement. • Monitor social media trends and produce brand-aligned content maximizing reach and sales. • Build, launch, monitor, and optimize advertising campaigns across Meta, Google, TikTok, and emerging platforms. • Test audiences, creatives, offers, landing pages, and messaging to improve campaign performance. • Scale successful campaigns while maintaining strong ROAS and profitable customer acquisition. • Improve the Shopify store, product pages, landing pages, offers, bundles, and merchandising to increase conversions and customer experience. • Run A/B tests to improve conversion rate, average order value, and ecommerce performance. • Manage product content and listings across Shopify, TikTok Shop, Amazon, and future sales channels. • Monitor ROAS, CAC, conversion rate, revenue growth, and customer acquisition metrics. • Use AI tools for research, copywriting, creative ideation, content production, and marketing execution. • Work directly with the founders to scale revenue, improve marketing efficiency, and build long-term growth systems.

🎯 Requirements

• Located in LATAM. • Great English level and excellent English communication skills. • 4+ years of experience leading content creation and performance marketing initiatives. • Proven success scaling ecommerce or consumer brands via social media content. • Strong expertise managing paid advertising across Meta and Google. • Experience creating high-performing short-form video content. • Heavy hands-on experience creating content featuring yourself on camera; content portfolio required. • Strong understanding of Shopify and ecommerce conversion optimization. • Strong analytical mindset and ability to make data-driven decisions using content marketing metrics. • Experience using AI tools such as Claude Code, ChatGPT, Midjourney, Nano Banana, or similar. • Ability to achieve double ROAS is a must.

🏖️ Benefits

• Remote work • PTOs • Weekends Off • Performance Bonuses • Holidays • Growth opportunities • Schedule flexibility • $1K quarterly performance bonus