Part-Time Pilates Instructor Training Growth Marketer

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Upstate Studios

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🧘 Wellness

⚽ Sports

🛒 Retail

Wellness • Sports • Retail

Upstate Studios is a boutique fitness studio chain offering group classes such as Boxing, Hot Pilates, Reformer Pilates and Yoga across multiple locations in Melbourne and regional Victoria. The brand emphasizes positive, community-driven experiences with bright, energetic studios, an app for booking and tracking classes, instructor training, retreats, and a branded activewear shop. They market memberships, class packs and promotional trials focused on mood, movement and accessible workouts for all levels.

📋 Description

• Lead and execute marketing campaigns for each training intake; online and hybrid • Own the lead generation funnel from awareness through to enrolment • Develop and implement strategies to reach new audiences beyond our existing studio database • Track and report on campaign performance, cost per lead, and conversion rates • Own ActiveCampaign setup and ongoing management for the training program • Build and manage the pre-launch waitlist campaign • Coordinate across paid media, social content, and email to deliver a cohesive launch • Contribute to the development of PIT's brand positioning as a semi-independent Upstate asset

🎯 Requirements

• 3+ years in a marketing role, ideally in a consumer brand, fitness, education, or training context • Proven experience running lead generation campaigns end-to-end • Hands-on CRM experience; ActiveCampaign or similar (HubSpot, Klaviyo, Mailchimp) • Strong copywriting skills; you can write an email sequence and a campaign brief without needing a lot of hand-holding • Comfortable with Meta Ads at a campaign management level • Strategic thinker who can also get into the detail and execute • Self-directed.