Director of Retail Marketing, Americas

November 26

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $165k - $206k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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ŌURA

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Wellness • Wearables • Health

ŌURA is a company that produces smart rings designed to provide in-depth health metrics and insights. The Oura Ring tracks a variety of health-related data such as sleep patterns, heart rate, activity levels, and stress. It aims to help users live healthier and more productive lives through accurate biometrics tracked via a comfortable ring worn all day and night. With features that benefit women's health, heart health, and overall wellness, ŌURA rings are marketed as both technologically advanced and user-friendly devices for personal health monitoring.

201 - 500 employees

🧘 Wellness

📋 Description

• Develop and execute Oura’s long range retail brand and channel growth strategy across the Americas (U.S., Canada, and Latin America). • Drive retail marketing initiatives that enhance brand awareness, product visibility, and sell-through across regional retail partners. • Lead, mentor, and develop a team of retail channel marketers and visual merchandisers, fostering a culture of collaboration, innovation, and accountability. • Partner cross-functionally with Regional Sales, Global Marketing, and Operations to ensure alignment on priorities, launches, and brand execution. • Accountable for market expansion and partner category innovation (e.g., wellness tech zones, experiential retail formats, pop-up or store-in-store pilots). • Oversee go-to-market planning and execution for new retailer launches and product introductions within the Americas region. • Build and maintain strong partnerships with key retailers including Best Buy, Target, Costco, Amazon, and leading regional chains. • Collaborate with retailer marketing and merchandising teams to secure co-marketing opportunities, drive category growth, and optimize brand presence. • Own and manage the Americas retail channel marketing budget, ensuring efficient allocation of resources across markets and partners. • Develop quarterly and annual marketing plans tied to clear performance KPIs and ROI targets, continuously optimizing investment based on performance and overall goals. • Monitor, analyze, and report on retail marketing performance, identifying insights and optimization opportunities. • Lead fixture and in-store display programs for all regional retail partners — from concept to installation — ensuring consistency, quality, and premium brand presentation. • Oversee the creation and deployment of retail assets, POP materials, and in-store activations across diverse retail environments. • Collaborate with Creative and Production teams to deliver high-impact, on-brand retail experiences. • Drive integration across retail media networks (RMNs), retailer online channel, and in-store activations to create seamless omnichannel shopping journeys. • Lead the creation of unique marketing programs with key strategic retail partners in US, CA, and LATAM. • Partner with Global Brand and Digital Marketing teams to ensure integrated campaigns across online and offline channels. • Leverage shopper data, retail insights, and market analytics to drive strategy and improve retail marketing effectiveness across the Americas.

🎯 Requirements

• 12+ years of experience in retail, trade, or channel marketing, with 5+ years in a leadership role focused on Americas. • Proven success with a wide range of large retailers across many verticals – general merchandisers, online, specialty, and others. • Strong background in driving success with existing partners, launching new retail channels and managing complex product launches • Expertise in owning and managing large-scale marketing budgets, managing partner marketing negotiations and optimizing spend for measurable impact. • Experience leading large scale fixture/display programs and visual merchandising for top-tier retailers – 3PL programs, training, maintenance programs, etc. • Demonstrated ability to lead and inspire teams, and continue to build teams as the business scales. • Strong strategic thinking, analytical acumen, and project management skills. • Excellent relationship management and communication skills. • Passion for wellness, technology, and Oura’s mission to improve human health through insight and innovation.

🏖️ Benefits

• Competitive salary and equity packages • Health, dental, vision insurance, and mental health resources • An Oura Ring of your own plus employee discounts for friends & family • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off • Paid sick leave and parental leave