Urbanic
eCommerce • B2C • Fashion
Urbanic is an online fashion retailer that specializes in providing culturally inspired clothing, footwear, and accessories. The brand emphasizes a focus on diversity and responsible design, capturing the essence of London style. With a strong emphasis on user experience, Urbanic offers a mobile app and a user-friendly platform for shopping. Its product offerings appeal to a wide range of occasions and personal styles, from casual wear to formal attire.
Content Curator - Influencer Marketing
Job not on LinkedIn
April 30
Urbanic
eCommerce • B2C • Fashion
Urbanic is an online fashion retailer that specializes in providing culturally inspired clothing, footwear, and accessories. The brand emphasizes a focus on diversity and responsible design, capturing the essence of London style. With a strong emphasis on user experience, Urbanic offers a mobile app and a user-friendly platform for shopping. Its product offerings appeal to a wide range of occasions and personal styles, from casual wear to formal attire.
📋 Description
• Urbanic seeks an experienced Creator Communications Manager to develop consumer PR programs that support the company’s creator-focused efforts. • This position will report to Urbanic’s Head of Marketing and will create a team focused on creator-centric initiatives, working closely with Urbanic’s partnership, community, and marketing teams. • The content marketing team take inspiration from all social media platforms such as Instagram and TikTok as well as street style, vintage shopping, music, art, and the catwalk. • It’s all about newness and finding and designing the most exciting content for our glam gen-z customer. • Lead creator communications for URBANIC and across the Facebook family of apps, setting strategy with partnership, marketing, and community teams across areas like creator monetization, consumer-facing PR about creators, and creator events. • Manage communications around high profile partnerships with creators, brands, and publishers. • Build affiliate marketing program by working directly with existing affiliates to maximize their earnings, and find new affiliates to reach new audiences. • Create affiliate marketing campaigns, including coupon set up, tracking links, copywriting and testing. • Put systems and processes in place to connect Urbanic’s global teams and agencies to learnings and best practices from our internal efforts. • Drive growth and business goals in key regions working with growth, partnerships and community teams. • Derive brand’s quarterly influencer strategy and create weekly calendar’s. • Ensure our key messaging, narratives and FAQs scale to international teams. • Work with finance and HR teams to ensure our teams and agencies are set up with the budgets and resources they need to scale.
🎯 Requirements
• Bachelor's degree in Communications, English or related field • 5+ years of experience, both agency and in-house, with creator, consumer, vertical and partnership communications experience • Experience managing campaigns and issues with partners and public figures • Experience managing agencies and putting in place scalable processes to drive and measure results • Experience drafting messaging materials, working with cross-functional groups and executives on press efforts • Extensive influencer and teen Public Relations or Marketing experience with knowledge for the product Instagram • Strong project management and decision-making skills • Strong leader with extensive experience for helping teams succeed, and working in a fast-paced and growing cross-functional environment • Background managing and scaling large global influencer campaigns and initiatives in areas related to areas like fashion or entertainment • Experience working with startups and/or consumer internet companies
🏖️ Benefits
• Competitive salary & bonus • Great team culture within a supportive and inclusive brand • Health insurance, free private medical care, cycle to work scheme + more • Best in class Learning & Development schemes and career development programmes • 25 days holiday + never work on your birthday again! • A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India & company-wide celebrations to name just a few • Huge staff discounts and sample sale • And much more…
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