Senior Product Marketing Manager

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November 25

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biBerk Business Insurance

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Insurance • Cybersecurity • B2B

biBerk Business Insurance is a provider of tailored business insurance solutions, designed to safeguard businesses from various risks and uncertainties. The company focuses on delivering comprehensive insurance products that cater to the specific needs of different enterprises, ensuring that their operations are protected from potential disruptions and financial losses.

51 - 200 employees

🔒 Cybersecurity

🤝 B2B

📋 Description

• Implement and refine THREE’s positioning and messaging frameworks for agents and small business audiences. • Translate complex insurance concepts into simple, relatable language that differentiates THREE in the market. • Conduct ongoing research into the small business insurance landscape — market trends, competitors, and customer insights. • Partner with Product and Sales to identify opportunities for new messaging, campaigns, and product improvements. • Create and manage high-impact materials including one-pagers, case studies, presentations, web copy, and other competitive tools. • Equip the Sales and Agency teams with the tools and narratives they need to sell effectively. • Inform the copy and cadence of customer-facing email communications, ensuring clarity and consistency. • Partner with Product, Sales, and Operations to support go-to-market messaging for new features and coverage changes.

🎯 Requirements

• 7-10 years of experience in Product Marketing, Content Marketing, or Go-to-Market roles, ideally in a B2B or technical industry. • Proven ability to translate complex, abstract concepts into clear, engaging, and human messaging. • Experience collaborating cross-functionally across Product, Sales, and marketing agencies, with a track record of driving outcomes through influence rather than direct authority. • High comfort level using AI tools to accelerate content creation, research, and campaign development. • Strong writing and storytelling skills — clear, concise, and confident. • Experience in insurance, fintech, or another regulated/technical space is a plus but not required.

🏖️ Benefits

• Medical (PPO/HDHP), vision, disability, and life insurance. • Enhanced dental plan with orthodontia coverage in addition to a standard plan. • Generous PTO plan for all benefit-time eligible employees. • Paid company holidays and 4 floating holidays. • Paid parental leave. • Employee Retirement Savings Plan/401(k) with company match and immediate vesting. • Education Assistance Program that offers 100% upfront tuition reimbursement after 6 months of service for approved degree programs. • Service Recognition Program that provides a monetary award to be used toward a vacation every 5 years of employment. • Wellness Initiatives that include Fitness Center and Weight Watchers Reimbursement programs. • Voluntary benefits that include accident, critical illness, and hospital indemnity. • Employee discount and rewards program on travel, tickets, electronics, home, and more.