Audience Analyst – Content

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🔥 15 hours ago

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Create and manage audience and promotion plans tied to commerce priorities, including shopping tentpoles, seasonal moments, partnerships, book launches, and USA TODAY Store campaigns • Own distribution strategy across platforms, including site placement, newsletters, social, search, and emerging channels • Use real-time and historical performance data to adjust strategy and optimize content reach, engagement, and revenue • Work closely with editors, reporters, and commerce teams to align content planning with audience opportunities and high-intent moments • Identify opportunities to amplify, resurface, or extend the lifecycle of high-performing commerce content • Partner with newsroom and audience teams across the network to scale distribution and sharing of commerce content • Coordinate execution across teams, ensuring clarity in priorities, timing, and promotion strategy • Lead post-campaign analysis and translate results into actionable insights and repeatable playbooks

🎯 Requirements

• 3+ years of experience in audience strategy, newsroom planning, SEO, growth, or digital media • Strong understanding of how content performs across platforms, including search, social, newsletters, and on-site experience • Experience using AI and automation tools to inform audience strategy, optimize distribution, and identify growth opportunities across platforms • Experience using analytics tools to inform decisions and optimize performance • Demonstrated ability to make fast, data-informed decisions in a deadline-driven environment • Excellent news judgment and understanding of timing, relevance, and audience intent • Strong communication and organizational skills, with the ability to coordinate across multiple teams • Familiarity with commerce, affiliate, or revenue-driven content strategies is a plus