Opinion Director

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Logo of USA TODAY Network

USA TODAY Network

201 - 500 employees

πŸ“± Media

πŸ“£ Marketing

🀝 B2B

Media β€’ Marketing β€’ B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

πŸ“‹ Description

β€’ Set the editorial vision and strategy for USA TODAY Opinion, aligned with our mission, ethical principles, audience priorities, and civic role. β€’ Maintain the highest standards for accuracy, fairness, transparency, and legal and ethical compliance in opinion journalism. β€’ Lead and develop editors, writers, and contributors, building a culture of excellence, range of thought, and continuous improvement. β€’ Represent USA TODAY Opinion internally and externally, including at industry events and public forums. β€’ Shape a distinctive opinion report grounded in facts, strong reporting, and clear points of view. β€’ Set coverage priorities across timely commentary, explanatory opinion, and the defining debates shaping the country. β€’ Lead USA TODAY Opinion's experimentation with and oversight of AI tools, setting contributor standards around AI-generated and AI-assisted content, piloting potential applications, and helping shape organization-wide policy in this rapidly evolving space. β€’ Partner across the USA TODAY Network to raise standards, surface strong local voices, and expand the reach and impact of opinion journalism. β€’ Work across Product, Audience, Brand, and Multimedia to evolve how opinion is presented, distributed, and experienced. β€’ Use audience insights to sharpen strategy, deepen engagement, drive subscription conversion and retention, and grow loyalty. β€’ This role has final say on what runs, how it’s framed and promoted, and owns the roadmap for opinion products (digital packages, newsletters, podcasts, video franchises, live events, etc.)

🎯 Requirements

β€’ Significant experience leading opinion journalism at a major media organization. β€’ Exceptional editorial judgment and deep command of ethics, libel, and publishing standards. β€’ Proven ability to shape a clear editorial voice while managing a wide range of perspectives. β€’ Strong editing, writing, and coaching skills. β€’ Deep commitment to sourcing, reporting, and rigor in opinion journalism. β€’ Ability to lead effectively across a large, distributed newsroom. β€’ Track record of digital innovation and audience growth in opinion or commentary. β€’ Experience in both print and digital (newsletters, social, podcasts, video) formats, plus eagerness for using data to inform audience decisions and ongoing experimentation.

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