Play Writer

Job not on LinkedIn

🔥 2 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $53k - $82.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✏️ Content Writer

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Establish and maintain the editorial voice and standards for Play, ensuring content is smart, approachable, inclusive and habit‑forming. • Own all editorial content around Play, including explanatory, promotional and feature storytelling tied to games, puzzles, horoscopes and comics. • Develop a clear point of view on how games & horoscopes fit into readers’ daily lives—and how USA TODAY can stand out in a crowded games landscape. • Write and edit a weekly Play newsletter, using it as a key audience-growth and engagement driver. • Write articles inspired by Play content areas, including behind-the-scenes looks, how-to guides, habit‑building stories, cultural tie‑ins and launches. • Craft on-platform copy, promotional units, push language and campaign messaging tied to Play products and launches. • Oversee editorial content tied to daily and monthly horoscopes and comics, including launch coverage and reader education and relevant stories. • Use audience data and performance insights to guide content decisions, growth strategies, drive loyalty, repeat usage and subscription value. • Collaborate with social, newsletter and growth teams to extend the reach of Play content across platforms. • Partner closely with the product team to inform and shape the overall games strategy, bringing editorial insight into product development and launches. • Help define how editorial, UX and content packaging work together to grow Play as a daily destination. • Participate in testing, iteration and launch planning for new games, features and experiences.

🎯 Requirements

• 5+ years of experience in digital journalism, editing or content strategy; games, lifestyle, entertainment or product-adjacent experience is a plus. • Strong writing and editing skills, with the ability to translate utility-driven content into engaging storytelling. • Strong audience-first mindset, with experience using analytics to inform decisions. • Comfort collaborating with product, design and growth teams—and influencing strategy beyond traditional editorial lanes. • Creative, organized and self-directed, with the ability to manage multiple content streams and deadlines. • Enthusiasm for puzzles, games, comics, horoscopes—or the curiosity to quickly develop deep fluency in those spaces.