Social Media Specialist – Event Production

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Plan, create, and publish content across Instagram, Facebook, TikTok, LinkedIn, and more • Build and manage content calendars aligned with multiple event timelines • Develop captions, posts, and short-form video designed to drive engagement and action • Travel to select events to capture real-time content • Execute live coverage including stories, reels, behind-the-scenes, and audience moments • Turn in-person experiences into compelling digital storytelling • Support paid social campaigns through setup, creative coordination, QA, and performance monitoring • Partner closely with paid media teams to align organic content with campaign objectives • Contribute to campaign optimization by identifying trends, suggesting creative or audience adjustments, and using performance insights to inform decisions • Manage comments, DMs, and social engagement in a timely, brand-aligned voice • Help build excitement and community before, during, and after events • Monitor performance and identify what’s working (and what’s not) • Contribute ideas to improve engagement, reach, and conversions • Stay on top of trends and translate them into content opportunities

🎯 Requirements

• 1–3 years of experience in social media, content, or digital marketing • Strong understanding of platform-specific content and engagement strategies • Hands-on exposure to paid social campaigns (Meta, TikTok, or similar) • Experience with scheduling or analytics tools (Sprout, Hootsuite, etc.) • Strong writing, editing, and communication skills • Ability to manage multiple projects in a fast-paced environment • Willingness to travel and work on-site at live events • Nice to Have • Experience supporting paid social campaigns, including creative testing or optimizations • Familiarity with performance metrics such as CTR, CPC, CPA, or ROAS • Experience creating high-performing short-form video content • Basic knowledge of tracking (UTMs, pixels) • Experience capturing content in live event environments • Exposure to influencer, creator, or UGC-style campaigns