Partner Marketing Specialist

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November 23

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Origin

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Finance • Fintech • B2C

Origin is a comprehensive financial management platform designed to help users track, invest, and protect their assets. With a focus on simplifying wealth-building, Origin provides a range of tools for budgeting, investing, estate planning, and financial guidance, including a network of Certified Financial Planners®. The platform offers features like net worth and spending tracking, AI-driven financial insights, and FDIC-insured cash accounts with competitive APY rates. Origin aims to make financial planning accessible and effective, helping users manage all aspects of their financial life in one place.

51 - 200 employees

💸 Finance

💳 Fintech

👥 B2C

📋 Description

• Meet with Origina channel sellers to understand our partners, their needs and preferences and the value they provide • Strategize how to best work with our partners to maximize our joint revenue opportunity • Work with our partner’s marketing team to jointly develop and execute marketing plans to drive awareness, engagement, and pipeline via events and digital campaigns • Align with partner sales and Origina’s business development teams to identify growth opportunities • Assess and build an MDF program for partners when the time is right • Build and launch co-branded campaigns, webinars, events, and digital programs that generate qualified leads • Track and optimize campaign performance across partner channels • Create toolkits, messaging frameworks, and content to support partner-led marketing efforts • Educate the partners’ marketing team on Origina’s value proposition • Serve as the primary marketing point of contact for partners • Define KPIs and report on partner marketing performance, ROI, and contribution to pipeline

🎯 Requirements

• 5+ years of B2B marketing experience with a minimum of 2 in partner or channel marketing • Experience building joint go-to-market plans and executing demand generation campaigns with partners • Experience building, managing and executing Marketing Development Funds (MDF) for partners • Strong understanding of enterprise software models • Strong understanding of different types of partnerships; their goals and preferences and how to work effectively with them to sell our solutions • Experienced in collaborating across marketing, sales leadership, field sales, and partners to enhance the sales process and improve team proficiency • Demonstrated success in launching, managing, and growing revenue for commercial software products and/or services • Excellent verbal, written, and public speaking skills • Strong project and time management capabilities • Experience in the enterprise software or IT services space • Familiarity with partner ecosystems (ISVs, GSIs, MSPs, etc.) • Knowledge of IBM software or third-party support models

🏖️ Benefits

• Competitive compensation that rewards achievement • Hybrid, flexible working model • High-level Health, Dental, and Vision insurance • STD and Life/AD&D cover • 22 days PTO each year with additional days earned based on your tenure • Additional 10 Federal/Regional holidays • Generous Maternity & Paternity leave • 4% 401k match • $200 annual wellness benefit • $1,000 professional development benefit • Flexibility of working remotely from anywhere for up to 4 weeks per year • A dedicated Volunteer Day to give back to your community and support meaningful cause • Employee Assistance Program • Fun and inclusive environment with regular events organized by Engagement, and Inclusion Committees