Content Writer, PR Strategist

Job not on LinkedIn

🔥 1 minute ago

🇮🇳 India – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

✏️ Content Writer

👻 Ghost score 25%

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Logo of Uvation

Uvation

11 - 50 employees

💼 Consulting

🏥 Healthcare

🤖 Artificial Intelligence

Consulting • Healthcare • Artificial Intelligence

Uvation is a comprehensive technology services company providing innovative solutions across the IT infrastructure space. They specialize in artificial intelligence and cutting-edge cybersecurity solutions, offering products powered by Dell and Nvidia AI. Uvation delivers various managed services, including IT operations, security operations, and network operations, optimizing performance and enhancing security for businesses. Their services extend into public clouds with partnerships involving major platforms like Oracle Cloud, Google Cloud, and Amazon AWS. Uvation also operates a marketplace offering competitive pricing on a wide range of hardware and software products and provides a rewards program to incentivize customer engagement.

📋 Description

• Write, edit, and publish high-quality articles, blog posts, case studies, white papers, and other written materials • Develop and maintain a content calendar aligned with marketing and PR goals • Research and generate content ideas based on target audiences and industry trends • Ensure content accuracy, quality, SEO compliance, readability, and user experience • Publish and manage content using CMS platforms on the company website and other platforms • Create engaging blog posts to drive traffic and establish thought leadership • Monitor blog performance using analytics tools and track readership, engagement, and conversion rates • Engage with readers through comments and social media • Collaborate with designers and multimedia experts to enhance blog content • Develop and execute PR plans to improve brand image and reputation • Craft press releases, media pitches, and PR materials • Build relationships with journalists, media outlets, and influencers • Monitor media coverage and industry trends for PR opportunities and challenges • Plan and implement integrated content and PR campaigns • Coordinate with marketing and product teams to align initiatives with brand messaging and strategy • Track and analyze campaign performance to refine strategies and improve outcomes • Implement SEM strategies for targeted traffic and paid search ROI • Maintain consistent brand voice and messaging • Develop key messaging for campaigns and initiatives • Assist with crisis communication strategies and materials • Manage sensitive communications professionally and tactfully

🎯 Requirements

• Proven 3+ years of experience in content writing and PR strategy, with a strong portfolio of published work • Excellent writing, editing, and proofreading skills with a keen eye for detail • Demonstrated ability to create engaging content and execute effective PR campaigns • Strong analytical skills and experience with data-driven decision making • Ability to manage multiple projects and meet deadlines in a fast-paced environment • Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred • Proficiency in SEO tools such as Moz, Ahrefs, or Google Search Console • Familiarity with SEM tools including Google Ads, Bing Ads, and programmatic ad platforms • Basic understanding of HTML/CSS • Knowledge of CMS platforms such as WordPress or Magento • Experience with website analytics tools such as Google Analytics or SEMrush

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