Media Analyst – Growth Team

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November 25

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V4 Company

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SaaS • API • B2B

V4 Company is a SaaS platform that provides link management and QR code solutions, including URL shortening, branded links, QR/2D barcode generation, campaign analytics, and developer APIs and integrations. The service helps businesses create, customize, share, and track short links and QR codes to improve engagement and measure campaign performance, with enterprise features for security and compliance.

1001 - 5000 employees

Founded 2012

☁️ SaaS

🔌 API

🤝 B2B

📋 Description

• Manage paid advertising budgets, making adjustments to ensure KPIs meet targets; • Create and manage ads daily using ad-buying interfaces such as Facebook and Google Ads, paying close attention to detail and ensuring client ads are error-free; • Conduct weekly/biweekly check-in calls with clients, reporting on specific initiatives and overall account performance; • Produce recurring and ad hoc client reports and internal account analyses focused on performance and creative development; • Operationalize and manage programmatic media campaigns through DSPs and DMPs; • Brainstorm ad scripts, incorporating client needs and feedback whenever possible; • Develop strategies, execute and manage a variety of client advertising campaigns on platforms like Facebook and Google Ads, handling creative project management from execution to analysis; • Translate technical concepts into actionable tactical and strategic plans; • Become familiar with client products and design promotional strategies on social media; • Continuously evaluate and optimize campaign performance while benchmarking the market and recommending future tests; • Collect data on consumers, competitors, and market conditions.

🎯 Requirements

• Experience in the commercial side of digital advertising, with knowledge of the ecosystem of publishers, agencies, advertisers, and platforms; • Knowledge of DSPs, SSPs, DMPs, ad servers, data providers, ad verification, and related platforms; • Knowledge of Google Ads and Facebook Ads; • Knowledge and experience with DV360; • Understanding of RTB and programmatic media selling models; • More than 1 year of experience in paid digital advertising, performance marketing, media buying, lead generation, or other data/quantitative fields; • Proactive, organized, and able to work well independently and in a team environment (self-starter who thrives in a startup environment); • Strong knowledge of performance marketing and key KPIs such as ROAS, CAC/CPA, conversion rate, AOV, etc.; • Understanding of the online advertising and social media industry; • Experience working with Excel/Google Sheets for metric reporting, including building pivot tables; • Experience preparing marketing presentations; • Able to navigate Google Analytics, Shopify, or other platforms; • Experience managing monthly media budgets of R$50,000 or more.