Virtual Paid Media Manager

🔥 26 minutes ago

🌐 Ecuador, El Salvador, +3 more countries – Remote

🇪🇨 Ecuador – Remote 🇸🇻 El Salvador – Remote 🇬🇹 Guatemala – Remote 🇨🇴 Colombia – Remote 🇳🇮 Nicaragua – Remote

💵 $1.5k - $1.8k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Valatam

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

👥 HR Tech

Consulting • Outsourcing • HR Tech

Valatam is a Virtual Assistant agency based in Latin America, specializing in providing talented, bilingual remote team members to busy entrepreneurs, professionals, and small teams globally. The company offers an innovative hiring solution to fill specialist, social media, web, and IT vacancies, with the aim of helping clients save time, reduce costs, and effectively manage business operations remotely. Valatam’s network comprises college-educated professionals with experience in international companies, offering services that include bilingual assistance in English and Spanish, performance monitoring, and quality assurance. Valatam positions itself as a cost-effective alternative to traditional in-house hiring, with a focus on high-quality, reliable virtual assistance tailored to the needs of entrepreneurs and startups.

📋 Description

• Develop and manage conversion-focused paid advertising strategies primarily across Meta Ads, including Facebook and Instagram. • Set up, monitor, and optimize Meta Ads campaigns to improve key metrics (CPL, cost per booked call, CTR, CPC, conversion rate, and ROAS). • Maintain accurate tracking through Meta Pixel, Conversions API, UTMs, Google Tag Manager, and HubSpot. • Write compelling ad copy and coordinate with the design team to develop effective creative assets. • Conduct A/B testing on ads, landing pages, lead forms, audience targeting, and segmentation. • Research and define target audiences and key segments based on Valatam’s Ideal Customer Profile (ICP). • Analyze campaign data and prepare performance reports with actionable insights and optimization recommendations. • Complement strategy with Google Ads and LinkedIn Ads campaigns when needed.

🎯 Requirements

• C1 or C2 English and professional Spanish. • 3+ years of paid media experience. • Strong, hands-on experience managing Meta Ads lead generation campaigns. • Proven success generating qualified leads or booked appointments. • Advanced knowledge of Meta Ads Manager, campaign structures, targeting, retargeting, bidding, attribution, and budget optimization. • Experience improving CPL, cost per appointment, conversion rate, and lead quality. • Experience with Meta Pixel, Conversions API, UTMs, Google Tag Manager, and CRM platforms, preferably HubSpot. • Strong A/B testing, data analysis, and reporting skills. • Experience with B2B campaigns targeting the United States or Canada is strongly preferred. • Google Ads and LinkedIn Ads experience is a plus. • Reliable home office, stable internet connection, and backup internet access.

🏖️ Benefits

• Hourly rate equivalent to USD $1472 – $1840/month (experience-based). • Annual pay increments. • Discretionary bonuses. • 5 Holidays as PTO. • 10 Self-care days. • Monthly medical insurance stipend (after induction). • Birthday / Anniversary bonuses + Gym / Wellness allowance. • Unlimited online fitness classes + company events & Christmas celebrations.