Lead Analytics Engineer

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October 9

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Valtech

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B2B • Marketing • SaaS

Valtech is a global digital agency focusing on experience innovation. They strive to transform businesses through a combination of technology, marketing, and data strategies. Valtech helps companies elevate their digital presence and drive commerce strategies, enhance enterprise digital transformations, and unlock marketing and performance potential. They also utilize data and AI to help organizations harness the power of information. With offices around the world, Valtech partners with businesses to shape their digital futures, offering a range of services and insights designed to enhance customer experiences.

5001 - 10000 employees

Founded 1997

🤝 B2B

☁️ SaaS

📋 Description

• Gather tracking requirements and translate them into comprehensive tagging plans. • Implement tracking through Adobe Tags/Launch, integrating with Adobe Analytics (AA), Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO). • Perform QA, audits, and troubleshooting of existing setups. • Document tagging concepts, governance standards, and solution architectures. • Support dashboarding and reporting using Analysis Workspace, CJA, Looker Studio, and other tools. • Integrate the Adobe stack with GA4 and other analytics or martech solutions. • Ensure end-to-end tracking coverage: web, mobile (SDK), app, CRM, paid media, and offline. • Work with Consent Management Platforms (CMP) and cookie management tools. • Apply knowledge of GDPR and data privacy regulations, particularly within Europe. • Design schemas in AEP using XDM and LID methodologies. • Apply DULE governance principles (data labelling and access control). • Onboard and manage diverse data sources (WebSDK, Mobile SDK, cloud storage, CRM). • Troubleshoot ingestion flows and ensure data quality and consistency. • Configure identity namespaces, build linked graphs, and create audiences for activation. • Build and test customer journeys in Adobe Journey Optimizer. • Activate audiences across marketing, analytics, and personalization systems. • Collaborate with cross-functional teams to translate business needs into tracking and activation strategies. • Advise stakeholders on KPIs, dashboards, data governance, and customer journey orchestration. • Conduct tool trainings and share expertise with internal teams or clients. • Stay up to date with Adobe roadmap updates, privacy regulations, and MarTech best practices.

🎯 Requirements

• Proven hands-on experience with Adobe Analytics, Adobe Tags/Launch, Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO). • Strong knowledge of Adobe Experience Platform (AEP) and Real-Time CDP, including schema design, data ingestion, profile management, audience segmentation, and activation. • Practical experience troubleshooting data ingestion flows and identity resolution issues. • Good understanding of Consent Management Platforms (CMPs) and their integration with analytics and martech ecosystems. • Working knowledge of Google Analytics 4 (GA4) and attribution models. • Familiarity with APIs, SDKs, and data streaming concepts. • Basic to intermediate programming skills in JavaScript, SQL, and/or Python. • Solid understanding of GDPR and data privacy regulations, particularly in the European context. • Experience or familiarity with data governance frameworks such as DULE and LID will be considered an advantage. • Strong analytical thinking and problem-solving abilities. • Excellent communication and cross-functional collaboration skills. • Ability to thrive in fast-paced, multi-client environments (e.g., Insurance, Retail, Luxury, Automotive, Travel). • Fluent English – both written and spoken, suitable for client-facing communication.

🏖️ Benefits

• Flexibility, with remote and hybrid work options (country-dependent) • Career advancement, with international mobility and professional development programs • Learning and development, with access to cutting-edge tools, training and industry experts