Variety
51 - 200 employees
Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com
Creative Strategist
Job not on LinkedIn
🔥 12 hours ago
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Variety
51 - 200 employees
Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for expert film, TV, digital, music and theater business analysis and insights. The venerable brand now boasts a newly enhanced weekly magazine and redesigned website, in addition to a robust events and conferences business, producing over 50 per year. For more, visit www.variety.com
📋 Description
• Build the AppLovin Creative Playbook • Conduct In-Depth Performance Creative Research • Execute a Strategic Testing Process • Influence Media Buying & Campaign Decision-Making • Create Concepts That Drive Paid Acquisition • Work Across Multiple SKUs & Offers • Optimize Conversion Levers Through Creative Strategy • Deliver strong, engaging campaigns that drive acquisition results
🎯 Requirements
• 5+ years in DTC performance creative, creative strategy, or growth-focused advertising, ideally in direct response environments. • Strong experience developing ad concepts for paid acquisition channels, with a clear understanding of how creative influences media performance. • Deep familiarity with creative testing methodologies, including how to evaluate and iterate on hooks, angles, formats, messaging, and offers. • Ability to think strategically across multiple SKUs and offers, rather than only within a single product lane. • Strong commercial instincts and the ability to connect creative decisions with acquisition outcomes. • Experience partnering closely with media buyers or growth marketers to shape campaign direction. • A sharp eye for what makes performance creative work — from audience psychology and offer communication to clarity, pace, and conversion intent. • A proactive, builder mentality: comfortable creating new systems, defining best practices, and helping establish a new growth playbook from the ground up.
🏖️ Benefits
• Flexible work arrangements • Professional development opportunities
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